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Tag Name "Consumer" (416)

Page 18 of 18
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To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.
Al Ries
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Freedom is neither a legal invention nor a philosophical conquest, the cherished possession of civilizations more valid than others because they alone have been able to create or preserve it. It is the outcome of an objective relationship between the individual and the space he occupies, between the consumer and the resources at his disposal.
Claude Levi-Strauss
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If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.
David Ogilvy
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I'm caught up probably just as much in the consumer culture as the next person.
Michael Moore
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100,000,000 Guinea Pigs sparked a rising wave of consumer indignation. But...it takes a major catastrophe to carry legal and enforcement action over the hump of lethargy and inaction....Today, nearly forty years later, the situation is worse, not better.
John Grant Fuller
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I hold it to be our duty to see that the wage-worker, the small producer, the ordinary consumer, shall get their fair share of business prosperity. But it either is or ought to be evident to everyone that business has to prosper before anybody can get any benefit from it.
Theodore Roosevelt
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Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
William Bernbach
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The pace of digital innovation is astonishing. It's impossible to imagine life without the web, smartphones, social networks. And yet the consumer products and everyday objects all around us are still essentially dumb.
Andy Hobsbawm
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