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Tag Name "Copywriter" (8)

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Advertising seemed almost natural to me because it was a business where you had to inform, persuade and educate. And so from being a junior copywriter to being the creative director of one of the largest advertising agencies in the country took me 4.5 years, which is, well, a fairly spectacular rise.
Bryce Courtenay
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I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas
David Ogilvy
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In striving to produce an attractive headline, the copywriter should not emphasize the quick, easy way to such an extent that the headline becomes unbelievable.
John Caples
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When two kids came along, I couldnt see how I could support them. The way it played out, I was away from the theatre for five years. I was a postie for the first part and then worked as an advertising copywriter, but I somehow found my way back.
Peter Hambleton
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I had been keeping an off eye on the advertising field, thinking I might become an idea man and a copywriter.
Carl Sandburg
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I have a lot of respect for advertising. If I didn't teach and could go back in time, I might try and become a copywriter. I especially like print ads that combine a photo with a short caption or tag line.
Elaine Equi
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Every copywriter knows what it is to struggle with a copy for hours, for days - fixing it, polishing it, rearranging it. We have all been quilty of leaving the headline until the last and the spending half and hour on it - or perhaps only ten minutes.
John Caples
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The copywriter uses words as tools to persuade and motivate an audience. You persuade your readers that you have something valuable to offer you motivate them to acquire it for themselves. This is the essence of effective copywriting.
Richard Bayan