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Tag Name "Helvetica" (9)

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Filter & Style
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Helvetica is the jeans, and Univers the dinner jacket. Helvetica is here to stay.
Adrian Frutiger
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Helvetica is the font of the Vietnam War.
Paula Scher
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Helvetica was a real step from the 19th century typeface... We were impressed by that because it was more neutral, and neutralism was a word that we loved. It should be neutral. It shouldn't have a meaning in itself. The meaning is in the content of the text and not in the typeface.
Wim Crouwel
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If you think of ice cream, it (Helvetica) is a cheap, nasty, supermarket brand made of water, substitutes and vegetable fats. The texture is wrong and it leaves a little bit of a funny aftertaste.
Bruno Maag
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The meaning is in the content of the text and not in the typeface, and that is why we loved Helvetica very much.
Wim Crouwel
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Anyone who uses Helvetica knows nothing about typefaces.
Wolfgang Weingart
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Lower case Ss are notoriously difficult to get right. But in Helvetica it's not straight - you want to go in there and tighten it up. And the 'a' looks so woolly and ill-conceived, it really winds me up.
Bruno Maag
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And Helvetica maybe says everything, and that's perhaps part of its appeal.
Jonathan Hoefler
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I discovered that I never really used Helvetica but I like to look at it. I like the VW beetle, too, although I've never driven one.
Stefan Sagmeister