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Tag Name "Helvetica" (9)
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Filter & Style
Helvetica is the jeans, and Univers the dinner jacket. Helvetica is here to stay.
Adrian Frutiger
Helvetica is the font of the Vietnam War.
Paula Scher
Helvetica was a real step from the 19th century typeface... We were impressed by that because it was more neutral, and neutralism was a word that we loved. It should be neutral. It shouldn't have a meaning in itself. The meaning is in the content of the text and not in the typeface.
Wim Crouwel
The meaning is in the content of the text and not in the typeface, and that is why we loved Helvetica very much.
Wim Crouwel
Anyone who uses Helvetica knows nothing about typefaces.
Wolfgang Weingart
If you think of ice cream, it (Helvetica) is a cheap, nasty, supermarket brand made of water, substitutes and vegetable fats. The texture is wrong and it leaves a little bit of a funny aftertaste.
Bruno Maag
I discovered that I never really used Helvetica but I like to look at it. I like the VW beetle, too, although I've never driven one.
Stefan Sagmeister
Lower case Ss are notoriously difficult to get right. But in Helvetica it's not straight - you want to go in there and tighten it up. And the 'a' looks so woolly and ill-conceived, it really winds me up.
Bruno Maag
And Helvetica maybe says everything, and that's perhaps part of its appeal.
Jonathan Hoefler