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Tag Name "Advertiser" (13)

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in television the product is not the program the product is the audience and the consumer of that product is the advertiser. The advertiser does not 'buy' a news program. He buys an audience.
Linda Ellerbee
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America must be the teacher of democracy, not the advertiser of the consumer society. It is unrealistic for the rest of the world to reach the American living standard.
Mikhail Gorbachev
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If you don't make a conscious choice... someone else will decide for you. It may be your boss, a family member, an advertiser, a collective social influence, or someone or something else, but it won't be something of your deliberate choosing.
Steve Pavlina
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It is the advertiser who provides the paper for the subscriber. It is not to be disputed, that the publisher of a newspaper in this country, without a very exhaustive advertising support, would receive less reward for his labor than the humblest mechanic.
Alexander Hamilton
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Christ would be a national advertiser today, I am sure, as He was a great advertiser in His own day. He thought of His life as business.
Bruce Barton
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In spite of my own reservations about Bing's ability to convert Google users, I have to admit that the search engine does offer a genuine alternative to Google-style browsing, a more coherently organized selection of links, and a more advertiser-friendly environment through which to sell space and links.
Douglas Rushkoff
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The American advertiser has made the superior American magazine of today possible.
Edward Bok
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I think challenge for Facebook is to develop a culture that has the advertiser and the ad service be as strong a part of their culture as the user obsession is.
Jason Kilar
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The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
Marshall McLuhan
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If we can help an advertiser refine a message so it works for our consumers, we should be doing that, but at the same time, you never want to do it by confusing the customer about what the experience is. If we fail in that regard, we do our brand and our customers a disservice.
Norman Pearlstine
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Commercial television has lowered the general standard of TV in an endeavour to get millions and masses of people to watch the advertising. But that is not the problem of the advertiser.
Alfred Robens, Baron Robens of Woldingham
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We work very, very hard to find that fine line where location is meaningful enough to be interesting to an advertiser but not so intrusive that it interrupts the creative flow of the show.
David Brenner
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The most puzzling thing about TV is the steady advance of the sponsor across the line that has always separated news from promotion, entertainment from merchandising. The advertiser has assumed the role of originator, and the performer has gradually been eased into the role of peddler.
E. B. White