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Tag Name "Brands" (189)

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Brands are no longer created they are co-created.
Brian Solis
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Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth.
Gary Vaynerchuk
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Brands and branding are the most significant gifts that commerce has ever made to popular culture.
Wally Olins
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Brands and branding are the most significant gifts that commerce has ever made to popular culture. Branding has moved so far beyond its commercial origins that its impact is virtually immeasurable in social and cultural terms.
Wally Olins
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Brands always mean something. If you don't define what the brand means, your competitors will
Richard Branson
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Brands were a by-product of having great products and communicating them well to people. Power stations that generate a lot of electricity probably have a lot of steam coming out of the chimneys. That doesn't mean to say that the engineers stand around working out how to make more steam.
Hans Snook
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Brands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource or causes such as breast cancer or education. Merely declaring your commitment to a category or cause will not be enough the distinguish your brand sufficiently to see a return on these well-intended efforts.
Simon Mainwaring
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Brands must make use of the inclination of consumers to be persuaded by friends.
Martin Lindstrom
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Brands should think of themselves not as storytellers but storybuilders. We plant seeds of content and let our community build on it.
Amy Pascal
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Brands need to take the phrase 'acting like a publisher literally.
Dietrich Mateschitz
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Brands are the solution, not the problem. Brands are how you sort out the cesspool.
Eric Schmidt
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Brands are the rock stars of commerce, and create many fans, both at home and abroad.
Simon Anholt
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Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.
Peter York
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It's hard to predict what will happen with two brands in a market. Sometimes they will behave in a gentlemanly way, and sometimes they'll pound each other. I know of no way to predict whether they'll compete moderately or to the death. If you could figure it out, you could make a lot of money.
Charlie Munger
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Of beer, an enthusiast has said that it could never be bad, but that some brands might be better than others.
A. A. Milne
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In my experience, telling someone to switch Unix shells for ease of use is like telling him to switch cigarette brands for his health.
Chris Espinosa
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The brands with which we surround ourselves prop us up, make us feel sexy and beautiful, when in reality we're pretty dumpy creatures.
Aaron Belz
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The beautiful faces of the children I’ve met in Rwanda and in other countries are with me every day and fuel my passion to raise awareness of the global hunger issue. That’s why I’m urging everyone to join me and #PassTheRedCup for Yum! Brands’ World Hunger Relief effort. Together we can move millions of children from hunger to hope.
Christina Aguilera
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A major celebrity is a major brand, and major brands pick very critically what other brands they're going to associate with. So an A-list celebrity usually picks an A-list brand.
Adam Braun
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All the many brands of suppression - racism, sexism, heterosexism, ageism, classism - are historical they have not been always with us. It was not ever thus. And it's not going to be this way, come the revolution!
Clara Fraser
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Pitbull is great with brands. Endorsements with hip-hop artists work because hip-hop artists typically set the most trends... It's every brand's goal to be seen in the mainstream, and hip-hop music has become mainstream music.
Adam Kluger
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But this is where you get all the market research and things get in danger of becoming formulaic, and where you depend on brands and getting recognised actors. It's the thing that precludes risk very often, otherwise everyone would be avant-garde all over the place.
Colin Firth
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Advertising is the way great brands get to be great brands.
Al Ries
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It is not easy to build a great brand. It takes leadership to persuade the rest of the company to follow your vision. It takes an artistic sense of proportion and timing. It takes a ruthless willingness to distinguish yourself from competing brands and, hopefully, bury them in the process.
David F. D'Alessandro
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