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Tag Name "Positioning" (30)

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Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect.
Al Ries
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Positioning should be decided before the advertising is created
David Ogilvy
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Positioning, anticipation and technique create quickness. Therefore, you can always get quicker
Don Meyer
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Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.
Al Ries
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I attribute my success to my mental approach to the game. I have always been a serious student of umpiring. I enjoy studying rules, situations, and positioning.
Jim Evans
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If we're honest with ourselves, our user experience hadn't kept up with the competition. In the first ten years eBay created the market. Now we're positioning ourselves to innovate off our core platform. This is not a project. We're never done.
John Donahoe
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Mr Hughes's current claim of bisexuality has the whiff of artful centrist positioning about it: bi- is the proportional representation of sexuality in a world where most of us - straight or gay - operate a first-past-the-post system.
Mark Steyn
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The whole endeavor becomes less about a constraint on action and rather about helping us to be more of who we would actually like to be, at our best and if we felt it were possible. Rather than positioning effort as being about thou shalt not, it becomes all about can do!
Mary C. Gentile
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Sign is a live, contemporaneous, visual-gestural language and consists of hand shapes, hand positioning, facial expressions, and body movements. Simply put, it is for me the most beautiful, immediate, and expressive of languages, because it incorporates the entire human body.
Myron Uhlberg
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With two years till the nomination, both [Joe] Biden and [Hillary] Clinton are positioning themselves to be the Democratic nominee. And are they stressing their experience, their ideas, their excellent hair? No. They've been talking about their poverty.
Peter Sagal
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My serve can get better, for sure. It's not just about serving bombs, but positioning, variation in speed, in spin.
Rafael Nadal
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The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
Seth Godin
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The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.
Al Ries
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My template for everything is organisation. With the ball you have to know the movement patterns, the rotation, the fluidity and positioning of the team. When we have the football everybody's a player.
Brendan Rodgers
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The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.
Chris Brogan
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Genius differs from talent not by the amount of original thoughts, but by making the latter fertile and by positioning them properly, in other words, by integrating everything into a whole, whereas talent produces only fragments, no matter how beautiful.
Franz Grillparzer
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New York Mayor Bill de Blasio has been positioning himself to challenge Hillary Clinton for the Democratic nomination. Hillary once developed a program to deliver rural healthcare, while de Blasio once dropped a groundhog on its head.
Jimmy Fallon
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The whole positioning and atmosphere of the song [King of the Mountain] was to build up this thunderstorm that would take us all onstage off into a story where we were suddenly in the middle of the ocean.
Kate Bush
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My interest is in how meaning is communicated via language, and I believe the shape, positioning, even the color of the language has an effect on meaning.
Mark Z. Danielewski
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My positioning with my investors was always, I need three to five years.
Michael Burry
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You've got to learn the footwork, the positioning, how to box out, how to pass, how to shoot your free throws. All these things are necessary, not to be the No. 1 player in the world, but maybe you can play against him.
Oscar Robertson
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In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
Philip Kotler
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Someday this upside-down world will be turned right side up. Nothing in all eternity will turn it back again. If we are wise, we will use our brief lives on earth positioning ourselves for the turn.
Randy Alcorn
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As long as there is no trust and confidence that there will be justice and fairness in resource distribution, political positioning will remain more important than service
Wangari Maathai
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