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Advertising Executive Inspirational Quotes (34)

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I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.
Leo Burnett
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There is no such thing as a permanent advertising success.
Leo Burnett
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What helps people, helps business.
Leo Burnett
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Before you can have a share of market, you must have a share of mind.
Leo Burnett
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Friction makes sparks and sparks start creative conflagrations.
Leo Burnett
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A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself.
Leo Burnett
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An idea is nothing more nor less than a new combination of old elements.
James Webb Young
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I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
Leo Burnett
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Products are made in the factory, but brands are created in the mind.
Leo Burnett
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We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
Leo Burnett
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We tend to forget that words are, themselves, ideas. They might be called ideas in a state of suspended animation. When the words are mastered the ideas tend to come alive again.
James Webb Young
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Every really good creative person in advertising has always had two noticeable characteristics. First, there was no subject he could not easily get interested in...Second, he was an extensive browser in all sorts of fields of information. For it is with the advertising man as with the cow: no browsing, no milk.
James Webb Young
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Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Leo Burnett
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I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
Leo Burnett
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A good ad which is not run never produces sales.
Leo Burnett
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Keep it simple. Let's do the obvious thing -the common thing- but let's do it uncommonly well.
Leo Burnett
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Fun without sell gets nowhere, but sell without fun tends to become obnoxious.
Leo Burnett
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I think a smart woman can sell the average man anything.
Leo Burnett
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Steep yourself in your subject, work like hell, and love, honor and obey your hunches.
Leo Burnett
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Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.
Leo Burnett
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The habit of mind which leads to a search for relationships between facts becomes of the highest importance in the production of ideas.
James Webb Young
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I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful agency
Leo Burnett
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Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.
Leo Burnett
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If you can't turn yourself into your customer, you probably shouldn't be in the ad writing bsuiness at all.
Leo Burnett
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