Scott Bedbury Inspirational Quotes (4)

Branding is everything - and I mean everything.

The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable – product or service and an organization that can sustain it.

A great brand is a story that's never completely told.

A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It's an emotional connecting point that transcends the product.