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Marty Neumeier Inspirational Quotes (13)

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Designful companies are those that weave design thinking into the fabric of the company. In a designful company, innovation is rewarded instead of punished. Risk taking is the norm instead of the exception. Some companies have already embraced this type of culture change with impressive results.
Marty Neumeier
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The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.
Marty Neumeier
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The best design tool is a long eraser with a pencil at one end.
Marty Neumeier
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Designers don't actually solve problems. They work through them.
Marty Neumeier
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Branding is the process of connecting good strategy with good creativity.
Marty Neumeier
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You can't be a leader by following a leader.
Marty Neumeier
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Brand is not what you say it is. It’s what they say it is.
Marty Neumeier
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In a sense, traditional business is design blind.
Marty Neumeier
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To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.
Marty Neumeier
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The central problem of brand-building is getting a complex organization to execute a simple idea.
Marty Neumeier
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Cultures are naturally resistant to change. The same shared mental models that allow large numbers of people to work together efficiently can also keep people from imagining new ways of working together. In many corporate cultures, new ideas are viewed as heresy. But it doesn't have to be that way.
Marty Neumeier
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The narrow gauge mindset of the past is insufficient for today’s wicked problems. We can no longer play the music as written. Instead, we have to invent a whole new scale.
Marty Neumeier
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When enough individuals arrive at the same gut feeling, a company can be said to have a brand.
Marty Neumeier