Jonathan Ive Inspirational Quotes (53)

It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?

Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.

I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.

It feels like each time we are beginning at the beginning, in a really exciting way.

Titles or organizational structures, that’s not the lens through which we see our peers.