Jeff Atwood Inspirational Quotes (4)

You can achieve a shallow local maximum with A/B testing - but you'll never win hearts and minds.

We have to stop optimizing for programmers and start optimizing for users.

Writing code? That's the easy part. Getting your application in the hands of users, and creating applications that people actually want to use - now that's the hard stuff.

If you don't have people that care about usability on your project, your project is doomed.