Bruce Henderson Inspirational Quotes (5)

The objective is to enlarge the scope of your advantage which can only happen at someone else's expense.

The essential element of successful strategy is that it derives its success from the differences between competitors with a consequent difference in their behavior.

All strategy depends on competition.

Any approach to strategy quickly encounters a conflict between corporate objectives and corporate capabilities. Attempting the impossible is not good strategy. It is just a waste of resources.

Your most dangerous competitors are those that are most like you.