To give one can of beer to a thousand people is not nearly as much fun as to give 1,000 cans of beer to one guy. You give a thousand people a can of beer and each of them will drink it, smack his lips and go back to watching the game. You give 1,000 cans to one guy, and there is always the outside possibility that 50,000 people will talk about it.
Bill Veeck
