Quote

Mastery... is to work toward simplicity replace complex technology with knowledge, hard work, and skill.

Yvon Chouinard

Change background

T
T
T

Change font

TAGS & TOPICS

Yvon Chouinard
Age: 86
Born: 1938
Born: November 9
Businessperson
Environmentalist
Mountaineer
Rock Climber
Lewiston
Maine
Technology
Replace
Knowledge
Mastery
Hard
Skill
Work
Complexes
Complex
Simplicity
Skills
Toward

More quotes by Yvon Chouinard

Image
You have to remember this was the '60s, when climbing was dangerous and sex was safe.
Yvon Chouinard
Image
It's okay to be eccentric if you're rich otherwise you're just crazy.
Yvon Chouinard
Image
I'm the company philosopher and the burr in the saddle. I'm the one who says we need to try harder, improve the quality of our products, become a part of the political process, help elect people who are good for the environment.
Yvon Chouinard
Image
I wanted to distance myself from those pasty faced corpses in suits I saw in airline magazine ads. If I was going to become a businessman, I was going to do it on my own terms.
Yvon Chouinard
Image
The whole purpose of an adventure is to gain some spiritual or emotional insight. When you compromise the process, you compromise the gain.
Yvon Chouinard
Image
Surfing and climbing are both useless sports. You get to be conquistadors of the useless. You climb to the summit and there is nothing there. And you could hike to the top from another direction. How you get there is the important part. It's the same with surfing.
Yvon Chouinard
Image
The most important thing is to get the fish in quickly and leave it in the water. Forget the hero pose.
Yvon Chouinard
Image
The word adventure has gotten overused. For me, when everything goes wrong - that's when adventure starts
Yvon Chouinard
Image
How you climb a mountain is more important than reaching the top
Yvon Chouinard
Image
Real adventure is defined best as a journey from which you may not come back alive, and certainly not as the same person.
Yvon Chouinard
Image
...it's the same with business. If you focus on the goal and not the process, you inevitably compromise. Businessmen who focus on profits wind up in the hole. For me, profit is what happens when you do everything else right.
Yvon Chouinard
Image
Remember: if you take bivouac equipment along, you will bivouac.
Yvon Chouinard
Image
Fear of the unknown is the greatest fear of all.
Yvon Chouinard
Image
We choose to believe that the granite is alive. If life is movement, then rock - with its atoms flying around like stars in cosmos - is alive.
Yvon Chouinard
Image
My favorite quote about entrepreneurship is that to understand an entrepreneur, you should study a juvenile delinquent. They're both saying: This sucks and I'm going to do it another way. You have to want to break the rules and prove that your way works.
Yvon Chouinard
Image
I drive old cars, all my Patagonia clothes are years and years old, I hardly have anything new. I try to lead a very simple life. I am not a consumer of anything. And I much prefer sleeping on somebody's floor than in a motel room.
Yvon Chouinard
Image
I live for the moment. I'm basically a Buddhist-type person. I'm just here right now, and I don't think about what's going to happen a hundred years from now. I try to concentrate on what's going on right now. But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important.
Yvon Chouinard
Image
Hiring people with diverse backgrounds brings in a flexibility of thought and openness to new ways of doing things, as opposed to hiring clones from business schools who have been taught a codified way of doing business.
Yvon Chouinard
Image
The revolution starts at the bottom.
Yvon Chouinard
Image
Once you educate yourself, you're left with choices.
Yvon Chouinard