Quote

I drive old cars, all my Patagonia clothes are years and years old, I hardly have anything new. I try to lead a very simple life. I am not a consumer of anything. And I much prefer sleeping on somebody's floor than in a motel room.

Yvon Chouinard

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Yvon Chouinard
Age: 86
Born: 1938
Born: November 9
Businessperson
Environmentalist
Mountaineer
Rock Climber
Lewiston
Maine
Simple
Drive
Motels
Anything
Car
Consumer
Trying
Lead
Sleeping
Much
Clothes
Cars
Years
Room
Floor
Life
Rooms
Hardly
Somebody
Consumers
Patagonia
Sleep
Prefer
Motel

More quotes by Yvon Chouinard

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I live for the moment. I'm basically a Buddhist-type person. I'm just here right now, and I don't think about what's going to happen a hundred years from now. I try to concentrate on what's going on right now. But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important.
Yvon Chouinard
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I believe the accepted model of capitalism that demands endless growth deserves the blame for the destruction of nature, and it should be displaced. Failing that, I try to work with those companies and help them change the way they think about our resources.
Yvon Chouinard
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Everything we personally own that’s made, sold, shipped, stored, cleaned, and ultimately thrown away does some environmental harm every step of the way, harm that we’re either directly responsible for or is done on our behalf.
Yvon Chouinard
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You climb to the summit and there is nothing there.
Yvon Chouinard
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Growth isn't central at all, because I'm trying to run this company as if it's going to be here a hundred years from now. And if you take where we are today and add 15% growth, like public companies need to have for their stock to stay up in value, I'd be a multi-trillion-dollar company in 40 years. Which is impossible, of course.
Yvon Chouinard
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The rules of the game must be constantly updated to keep up with the expanding technology. Otherwise we overkill the classic climbs and delude ourselves into thinking we are better climbers than the pioneers.
Yvon Chouinard
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Traveling is my form of self-education.
Yvon Chouinard
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The whole purpose of climbing something like Everest is to effect some sort of spiritual and physical gain. But if you compromise the process you’re an asshole when you start out and an asshole when you get back.
Yvon Chouinard
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My favorite quote about entrepreneurship is that to understand an entrepreneur, you should study a juvenile delinquent. They're both saying: This sucks and I'm going to do it another way. You have to want to break the rules and prove that your way works.
Yvon Chouinard
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...it's always been difficult for us to lead an examined life as a corporation. I've always felt like a company has the responsibility to not wait for the government to tell it what to do, or to wait for the consumer to tell it what to do, but as soon as it finds out it's doing something wrong, stop doing it.
Yvon Chouinard
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Fear of the unknown is the greatest fear of all.
Yvon Chouinard
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There's no difference between a pessimist who says, Oh it's hopeless, so don't bother doing anything. and an optimist who says, Don't bother doing anything, it's going to turn out fine anyways. Either way, nothing happens.
Yvon Chouinard
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At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'.
Yvon Chouinard
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The word adventure has gotten overused. For me, when everything goes wrong - that's when adventure starts
Yvon Chouinard
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The more you know, the less you need.
Yvon Chouinard
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I think risk is important. I don't care if it's a great financial risk or a physical risk. You only get out of something what you put into it and the fact that you are willing to risk something means that you are going to get a lot more out of it.
Yvon Chouinard
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The hardest thing in the world is to simplify your life it’s so easy to make it complex.
Yvon Chouinard
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Hiring people with diverse backgrounds brings in a flexibility of thought and openness to new ways of doing things, as opposed to hiring clones from business schools who have been taught a codified way of doing business.
Yvon Chouinard
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To do good, you actually have to do something.
Yvon Chouinard
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Remember: if you take bivouac equipment along, you will bivouac.
Yvon Chouinard