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Nature doesn't like empires. It doesn't like accumulation in one place, it doesn't like monoculture. It's always trying to make diverse species. It wants to spread everything out. And we're constantly trying to hold everything in.
Yvon Chouinard
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Yvon Chouinard
Age: 86
Born: 1938
Born: November 9
Businessperson
Environmentalist
Mountaineer
Rock Climber
Lewiston
Maine
Always
Hold
Like
Wants
Monoculture
Doesn
Accumulation
Nature
Empires
Place
Diverse
Everything
Spread
Trying
Constantly
Make
Species
More quotes by Yvon Chouinard
The whole purpose of climbing something like Everest is to effect some sort of spiritual and physical gain. But if you compromise the process you’re an asshole when you start out and an asshole when you get back.
Yvon Chouinard
The secret to happiness is to be working at your passion. If you want to be miserable, lead a desperate life like everybody else where they drag their asses to work everyday because they hate their job.
Yvon Chouinard
There's no difference between a pessimist who says, Oh it's hopeless, so don't bother doing anything. and an optimist who says, Don't bother doing anything, it's going to turn out fine anyways. Either way, nothing happens.
Yvon Chouinard
We choose to believe that the granite is alive. If life is movement, then rock - with its atoms flying around like stars in cosmos - is alive.
Yvon Chouinard
Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it’s none of the above. Fundamentally, businesses are responsible to their resource base. Without a healthy environment there are no shareholders, no employees, no customers and no business.
Yvon Chouinard
The whole purpose of an adventure is to gain some spiritual or emotional insight. When you compromise the process, you compromise the gain.
Yvon Chouinard
Going back to a simpler life is not a step backwards.
Yvon Chouinard
I wanted to distance myself from those pasty faced corpses in suits I saw in airline magazine ads. If I was going to become a businessman, I was going to do it on my own terms.
Yvon Chouinard
My favorite quote about entrepreneurship is that to understand an entrepreneur, you should study a juvenile delinquent. They're both saying: This sucks and I'm going to do it another way. You have to want to break the rules and prove that your way works.
Yvon Chouinard
One thing I did not want to change, even if we got serious, work had to be enjoyable on a daily basis. We all had to come to work on the balls of our feet and go up the stairs two at a time.
Yvon Chouinard
I think risk is important. I don't care if it's a great financial risk or a physical risk. You only get out of something what you put into it and the fact that you are willing to risk something means that you are going to get a lot more out of it.
Yvon Chouinard
There's a movement for simplifying your life: purchase less stuff, own a few things that are very high quality that last a long time, and that are multifunctional.
Yvon Chouinard
The climbing as a whole is not very esthetic or enjoyable it is merely difficult.
Yvon Chouinard
I purposely try to hire people who are really self-motivated and good at what they do, and then I just leave them alone.
Yvon Chouinard
I live for the moment. I'm basically a Buddhist-type person. I'm just here right now, and I don't think about what's going to happen a hundred years from now. I try to concentrate on what's going on right now. But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important.
Yvon Chouinard
To do good, you actually have to do something.
Yvon Chouinard
The more you know, the less you need.
Yvon Chouinard
At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'.
Yvon Chouinard
But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important.
Yvon Chouinard
Remember: if you take bivouac equipment along, you will bivouac.
Yvon Chouinard
