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Once you educate yourself, you're left with choices.

Yvon Chouinard

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Yvon Chouinard
Age: 86
Born: 1938
Born: November 9
Businessperson
Environmentalist
Mountaineer
Rock Climber
Lewiston
Maine
Choices
Left
Educate

More quotes by Yvon Chouinard

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Growth isn't central at all, because I'm trying to run this company as if it's going to be here a hundred years from now. And if you take where we are today and add 15% growth, like public companies need to have for their stock to stay up in value, I'd be a multi-trillion-dollar company in 40 years. Which is impossible, of course.
Yvon Chouinard
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Real adventure is defined best as a journey from which you may not come back alive, and certainly not as the same person.
Yvon Chouinard
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Going back to a simpler life based on living by sufficiency rather than excess is not a step backward.
Yvon Chouinard
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Most of the damage we cause to the planet is the result of our own ignorance.
Yvon Chouinard
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My favorite quote about entrepreneurship is that to understand an entrepreneur, you should study a juvenile delinquent. They're both saying: This sucks and I'm going to do it another way. You have to want to break the rules and prove that your way works.
Yvon Chouinard
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I live for the moment. I'm basically a Buddhist-type person. I'm just here right now, and I don't think about what's going to happen a hundred years from now. I try to concentrate on what's going on right now. But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important.
Yvon Chouinard
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You have a whole life in the outdoors, you realize you have a sense of responsibility to protect these wild places.
Yvon Chouinard
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You have to remember this was the '60s, when climbing was dangerous and sex was safe.
Yvon Chouinard
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During the sixties, all the risk-type sports were very popular, because everybody was rebelling against their parents, or rebelling against the whole system. But those days are over. This is the day of conservatism.
Yvon Chouinard
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Evil doesn’t have to be an overt act it can be merely the absence of good. If you have the ability, the resources, and the opportunity to do good and you do nothing, that can be evil.
Yvon Chouinard
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There's no difference between a pessimist who says, Oh it's hopeless, so don't bother doing anything. and an optimist who says, Don't bother doing anything, it's going to turn out fine anyways. Either way, nothing happens.
Yvon Chouinard
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The more you know, the less you need.
Yvon Chouinard
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Profit is what happens when you do everything else right.
Yvon Chouinard
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There's a movement for simplifying your life: purchase less stuff, own a few things that are very high quality that last a long time, and that are multifunctional.
Yvon Chouinard
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I purposely try to hire people who are really self-motivated and good at what they do, and then I just leave them alone.
Yvon Chouinard
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I'm the company philosopher and the burr in the saddle. I'm the one who says we need to try harder, improve the quality of our products, become a part of the political process, help elect people who are good for the environment.
Yvon Chouinard
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...it's always been difficult for us to lead an examined life as a corporation. I've always felt like a company has the responsibility to not wait for the government to tell it what to do, or to wait for the consumer to tell it what to do, but as soon as it finds out it's doing something wrong, stop doing it.
Yvon Chouinard
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The revolution starts at the bottom.
Yvon Chouinard
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I wanted to distance myself from those pasty faced corpses in suits I saw in airline magazine ads. If I was going to become a businessman, I was going to do it on my own terms.
Yvon Chouinard
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The more I make the more I can give away.
Yvon Chouinard