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Hire extremely independent, intelligent, and passionate people, not necessarily experts. Maybe three or four of my employees have MBAs, and those guys aren't necessarily at the top of the food chain.
Yvon Chouinard
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Yvon Chouinard
Age: 86
Born: 1938
Born: November 9
Businessperson
Environmentalist
Mountaineer
Rock Climber
Lewiston
Maine
Three
Independent
Hire
People
Intelligent
Chain
Guys
Employee
Aren
Experts
Food
Chains
Maybe
Extremely
Mbas
Four
Necessarily
Mba
Guy
Passionate
Employees
More quotes by Yvon Chouinard
We choose to believe that the granite is alive. If life is movement, then rock - with its atoms flying around like stars in cosmos - is alive.
Yvon Chouinard
The whole purpose of climbing something like Everest is to effect some sort of spiritual and physical gain. But if you compromise the process you’re an asshole when you start out and an asshole when you get back.
Yvon Chouinard
Personally, I would rather climb in the high mountains. I have always abhorred the tremendous heat, the dirt-filled cracks, the ant-covered foul-smelling trees and bushes which cover the cliffs, the filth and noise of Camp 4 (the climbers' campground), and worst of all, the multitudes of tourists which abound during the weekends and summer months.
Yvon Chouinard
Mastery... is to work toward simplicity replace complex technology with knowledge, hard work, and skill.
Yvon Chouinard
The most important thing is to get the fish in quickly and leave it in the water. Forget the hero pose.
Yvon Chouinard
Profit is what happens when you do everything else right.
Yvon Chouinard
The revolution starts at the bottom.
Yvon Chouinard
Most of the damage we cause to the planet is the result of our own ignorance.
Yvon Chouinard
Once you educate yourself, you're left with choices.
Yvon Chouinard
The whole purpose of an adventure is to gain some spiritual or emotional insight. When you compromise the process, you compromise the gain.
Yvon Chouinard
Mainly, my job is to be on the outside and bring ideas into the company and forge change. Most people hate change—it’s threatening. I thrive on it.
Yvon Chouinard
I'm the company philosopher and the burr in the saddle. I'm the one who says we need to try harder, improve the quality of our products, become a part of the political process, help elect people who are good for the environment.
Yvon Chouinard
Traveling is my form of self-education. Every stream I fish now is not as good as it used to be. Traveling is my form of self-education. Every stream I fish now is not as good as it used to be. If you keep your eyes open as you travel around, you realize we are destroying this planet.
Yvon Chouinard
I never wanted to be a businessman I was a craftsman and good at working with my hands. At some point, I decided that this company is my best resource. Patagonia now exists to put into practice all the things that smart people are saying we have to do not only to save the planet but to save the economy.
Yvon Chouinard
The reason it was so scary was that there was only one climber capable of rescuing us, and that was Layton Kor, and he was in Colorado.
Yvon Chouinard
At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'.
Yvon Chouinard
You ask me about the past, you ask me about the future, the only way to be happy is to be living right now.
Yvon Chouinard
I think risk is important. I don't care if it's a great financial risk or a physical risk. You only get out of something what you put into it and the fact that you are willing to risk something means that you are going to get a lot more out of it.
Yvon Chouinard
Hiring people with diverse backgrounds brings in a flexibility of thought and openness to new ways of doing things, as opposed to hiring clones from business schools who have been taught a codified way of doing business.
Yvon Chouinard
The climbing as a whole is not very esthetic or enjoyable it is merely difficult.
Yvon Chouinard