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The secret to happiness is to be working at your passion. If you want to be miserable, lead a desperate life like everybody else where they drag their asses to work everyday because they hate their job.
Yvon Chouinard
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Yvon Chouinard
Age: 86
Born: 1938
Born: November 9
Businessperson
Environmentalist
Mountaineer
Rock Climber
Lewiston
Maine
Like
Secret
Drag
Working
Ass
Happiness
Desperate
Hate
Miserable
Jobs
Everyday
Else
Lead
Work
Everybody
Life
Passion
Asses
More quotes by Yvon Chouinard
The hardest thing in the world is to simplify your life it’s so easy to make it complex.
Yvon Chouinard
Profit is what happens when you do everything else right.
Yvon Chouinard
You ask me about the past, you ask me about the future, the only way to be happy is to be living right now.
Yvon Chouinard
But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important.
Yvon Chouinard
Everything we make pollutes. The most responsible thing we can do is to make each product as well as we know how so it lasts as long as possible.
Yvon Chouinard
To do good, you actually have to do something.
Yvon Chouinard
Personally, I would rather climb in the high mountains. I have always abhorred the tremendous heat, the dirt-filled cracks, the ant-covered foul-smelling trees and bushes which cover the cliffs, the filth and noise of Camp 4 (the climbers' campground), and worst of all, the multitudes of tourists which abound during the weekends and summer months.
Yvon Chouinard
...it's the same with business. If you focus on the goal and not the process, you inevitably compromise. Businessmen who focus on profits wind up in the hole. For me, profit is what happens when you do everything else right.
Yvon Chouinard
Yeah, leading an examined life, I always say, is a pain in the ass. It adds an element of complexity to business that most businessmen don't want to hear about. They just want to call a fabric manufacturer, and say, Hey, give us 10,000 yards of shirting.
Yvon Chouinard
How you climb a mountain is more important than reaching the top
Yvon Chouinard
Once you educate yourself, you're left with choices.
Yvon Chouinard
I live for the moment. I'm basically a Buddhist-type person. I'm just here right now, and I don't think about what's going to happen a hundred years from now. I try to concentrate on what's going on right now. But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important.
Yvon Chouinard
A real capitalist knows that $10 given today does a lot more good than $100 given 10 years from now.
Yvon Chouinard
Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it’s none of the above. Fundamentally, businesses are responsible to their resource base. Without a healthy environment there are no shareholders, no employees, no customers and no business.
Yvon Chouinard
It's okay to be eccentric if you're rich otherwise you're just crazy.
Yvon Chouinard
Hire extremely independent, intelligent, and passionate people, not necessarily experts. Maybe three or four of my employees have MBAs, and those guys aren't necessarily at the top of the food chain.
Yvon Chouinard
The reason it was so scary was that there was only one climber capable of rescuing us, and that was Layton Kor, and he was in Colorado.
Yvon Chouinard
Mastery... is to work toward simplicity replace complex technology with knowledge, hard work, and skill.
Yvon Chouinard
Mainly, my job is to be on the outside and bring ideas into the company and forge change. Most people hate change—it’s threatening. I thrive on it.
Yvon Chouinard
The revolution starts at the bottom.
Yvon Chouinard