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Everything we make pollutes. The most responsible thing we can do is to make each product as well as we know how so it lasts as long as possible.
Yvon Chouinard
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Yvon Chouinard
Age: 86
Born: 1938
Born: November 9
Businessperson
Environmentalist
Mountaineer
Rock Climber
Lewiston
Maine
Thing
Responsible
Long
Products
Make
Possible
Lasts
Nature
Wells
Everything
Pollutes
Well
Product
More quotes by Yvon Chouinard
We choose to believe that the granite is alive. If life is movement, then rock - with its atoms flying around like stars in cosmos - is alive.
Yvon Chouinard
Remember: if you take bivouac equipment along, you will bivouac.
Yvon Chouinard
No young kid growing up dreams of someday becoming a businessman. He wants to be a fireman, a sponsored athlete or a forest ranger The Lee Iacoccas, Donald Trumps, and Jack Welchs of the business world are heroes to no one except other businessmen with similar values.
Yvon Chouinard
Real adventure is defined best as a journey from which you may not come back alive, and certainly not as the same person.
Yvon Chouinard
The reason it was so scary was that there was only one climber capable of rescuing us, and that was Layton Kor, and he was in Colorado.
Yvon Chouinard
I've accepted the fact that there's a beginning and end to everything. All species are born, evolve, and then die off. We're going through the 6th great extinction and the large mammals are going first and, you know what - we're large mammals!
Yvon Chouinard
The word adventure has gotten overused. For me, when everything goes wrong - that's when adventure starts
Yvon Chouinard
I'm the company philosopher and the burr in the saddle. I'm the one who says we need to try harder, improve the quality of our products, become a part of the political process, help elect people who are good for the environment.
Yvon Chouinard
The hardest thing in the world is to simplify your life it’s so easy to make it complex.
Yvon Chouinard
Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it’s none of the above. Fundamentally, businesses are responsible to their resource base. Without a healthy environment there are no shareholders, no employees, no customers and no business.
Yvon Chouinard
I purposely try to hire people who are really self-motivated and good at what they do, and then I just leave them alone.
Yvon Chouinard
Hiring people with diverse backgrounds brings in a flexibility of thought and openness to new ways of doing things, as opposed to hiring clones from business schools who have been taught a codified way of doing business.
Yvon Chouinard
Going back to a simpler life based on living by sufficiency rather than excess is not a step backward.
Yvon Chouinard
Evil doesn’t have to be an overt act it can be merely the absence of good. If you have the ability, the resources, and the opportunity to do good and you do nothing, that can be evil.
Yvon Chouinard
Fear of the unknown is the greatest fear of all.
Yvon Chouinard
The solution may be for a lot of the world's problems is to turn around and take a forward step. You can't just keep trying to make a flawed system work.
Yvon Chouinard
My favorite quote about entrepreneurship is that to understand an entrepreneur, you should study a juvenile delinquent. They're both saying: This sucks and I'm going to do it another way. You have to want to break the rules and prove that your way works.
Yvon Chouinard
How you climb a mountain is more important than reaching the top
Yvon Chouinard
I never wanted to be a businessman I was a craftsman and good at working with my hands. At some point, I decided that this company is my best resource. Patagonia now exists to put into practice all the things that smart people are saying we have to do not only to save the planet but to save the economy.
Yvon Chouinard
We're not citizens anymore. We're consumers. That's what we're called. It's just like being an alcoholic and being in denial that you're an alcoholic. We're in denial that each and every one of us is the problem. And until we face up to that, nothing's going to happen.
Yvon Chouinard
