Quote

Everything we make pollutes. The most responsible thing we can do is to make each product as well as we know how so it lasts as long as possible.

Yvon Chouinard

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Yvon Chouinard
Age: 86
Born: 1938
Born: November 9
Businessperson
Environmentalist
Mountaineer
Rock Climber
Lewiston
Maine
Everything
Pollutes
Well
Product
Thing
Responsible
Long
Products
Make
Possible
Lasts
Nature
Wells

More quotes by Yvon Chouinard

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The reason it was so scary was that there was only one climber capable of rescuing us, and that was Layton Kor, and he was in Colorado.
Yvon Chouinard
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Traveling is my form of self-education.
Yvon Chouinard
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The more I make the more I can give away.
Yvon Chouinard
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To do good, you actually have to do something.
Yvon Chouinard
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It's not an adventure until something goes wrong.
Yvon Chouinard
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The climbing as a whole is not very esthetic or enjoyable it is merely difficult.
Yvon Chouinard
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The more you know, the less you need.
Yvon Chouinard
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If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, ‘This sucks, I’m going to do my own thing.’
Yvon Chouinard
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I'm the company philosopher and the burr in the saddle. I'm the one who says we need to try harder, improve the quality of our products, become a part of the political process, help elect people who are good for the environment.
Yvon Chouinard
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I believe the accepted model of capitalism that demands endless growth deserves the blame for the destruction of nature, and it should be displaced. Failing that, I try to work with those companies and help them change the way they think about our resources.
Yvon Chouinard
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Growth isn't central at all, because I'm trying to run this company as if it's going to be here a hundred years from now. And if you take where we are today and add 15% growth, like public companies need to have for their stock to stay up in value, I'd be a multi-trillion-dollar company in 40 years. Which is impossible, of course.
Yvon Chouinard
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Surfing and climbing are both useless sports. You get to be conquistadors of the useless. You climb to the summit and there is nothing there. And you could hike to the top from another direction. How you get there is the important part. It's the same with surfing.
Yvon Chouinard
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One thing I did not want to change, even if we got serious, work had to be enjoyable on a daily basis. We all had to come to work on the balls of our feet and go up the stairs two at a time.
Yvon Chouinard
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You climb to the summit and there is nothing there.
Yvon Chouinard
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Remember: if you take bivouac equipment along, you will bivouac.
Yvon Chouinard
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Personally, I would rather climb in the high mountains. I have always abhorred the tremendous heat, the dirt-filled cracks, the ant-covered foul-smelling trees and bushes which cover the cliffs, the filth and noise of Camp 4 (the climbers' campground), and worst of all, the multitudes of tourists which abound during the weekends and summer months.
Yvon Chouinard
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Once you educate yourself, you're left with choices.
Yvon Chouinard
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Nature doesn't like empires. It doesn't like accumulation in one place, it doesn't like monoculture. It's always trying to make diverse species. It wants to spread everything out. And we're constantly trying to hold everything in.
Yvon Chouinard
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The word adventure has gotten overused. For me, when everything goes wrong - that's when adventure starts
Yvon Chouinard
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My favorite quote about entrepreneurship is that to understand an entrepreneur, you should study a juvenile delinquent. They're both saying: This sucks and I'm going to do it another way. You have to want to break the rules and prove that your way works.
Yvon Chouinard