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Everything we make pollutes. The most responsible thing we can do is to make each product as well as we know how so it lasts as long as possible.

Yvon Chouinard

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Yvon Chouinard
Age: 86
Born: 1938
Born: November 9
Businessperson
Environmentalist
Mountaineer
Rock Climber
Lewiston
Maine
Wells
Everything
Pollutes
Well
Product
Thing
Responsible
Long
Products
Make
Possible
Lasts
Nature

More quotes by Yvon Chouinard

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The hardest thing in the world is to simplify your life it’s so easy to make it complex.
Yvon Chouinard
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We took special pride in the fact that climbing rocks and icefalls had no economic value in society...We were like a wild species living in the edges of an ecosystem - adaptable, resilient and tough.
Yvon Chouinard
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Yeah, leading an examined life, I always say, is a pain in the ass. It adds an element of complexity to business that most businessmen don't want to hear about. They just want to call a fabric manufacturer, and say, Hey, give us 10,000 yards of shirting.
Yvon Chouinard
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Profit is what happens when you do everything else right.
Yvon Chouinard
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The more I make the more I can give away.
Yvon Chouinard
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During the sixties, all the risk-type sports were very popular, because everybody was rebelling against their parents, or rebelling against the whole system. But those days are over. This is the day of conservatism.
Yvon Chouinard
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The more you know, the less you need.
Yvon Chouinard
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The reason it was so scary was that there was only one climber capable of rescuing us, and that was Layton Kor, and he was in Colorado.
Yvon Chouinard
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I'm the company philosopher and the burr in the saddle. I'm the one who says we need to try harder, improve the quality of our products, become a part of the political process, help elect people who are good for the environment.
Yvon Chouinard
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I purposely try to hire people who are really self-motivated and good at what they do, and then I just leave them alone.
Yvon Chouinard
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It's okay to be eccentric if you're rich otherwise you're just crazy.
Yvon Chouinard
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I think risk is important. I don't care if it's a great financial risk or a physical risk. You only get out of something what you put into it and the fact that you are willing to risk something means that you are going to get a lot more out of it.
Yvon Chouinard
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Personally, I would rather climb in the high mountains. I have always abhorred the tremendous heat, the dirt-filled cracks, the ant-covered foul-smelling trees and bushes which cover the cliffs, the filth and noise of Camp 4 (the climbers' campground), and worst of all, the multitudes of tourists which abound during the weekends and summer months.
Yvon Chouinard
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Traveling is my form of self-education.
Yvon Chouinard
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Mastery... is to work toward simplicity replace complex technology with knowledge, hard work, and skill.
Yvon Chouinard
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The climbing as a whole is not very esthetic or enjoyable it is merely difficult.
Yvon Chouinard
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I drive old cars, all my Patagonia clothes are years and years old, I hardly have anything new. I try to lead a very simple life. I am not a consumer of anything. And I much prefer sleeping on somebody's floor than in a motel room.
Yvon Chouinard
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Real adventure is defined best as a journey from which you may not come back alive, and certainly not as the same person.
Yvon Chouinard
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But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important.
Yvon Chouinard
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Most of the damage we cause to the planet is the result of our own ignorance.
Yvon Chouinard