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During the sixties, all the risk-type sports were very popular, because everybody was rebelling against their parents, or rebelling against the whole system. But those days are over. This is the day of conservatism.
Yvon Chouinard
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Yvon Chouinard
Age: 85
Born: 1938
Born: November 9
Businessperson
Environmentalist
Mountaineer
Rock Climber
Lewiston
Maine
Risk
Rebelling
System
Sixties
Parent
Conservatism
Days
Sixty
Sports
Climbing
Everybody
Popular
Whole
Type
Parents
More quotes by Yvon Chouinard
The hardest thing in the world is to simplify your life it’s so easy to make it complex.
Yvon Chouinard
Mastery... is to work toward simplicity replace complex technology with knowledge, hard work, and skill.
Yvon Chouinard
My favorite quote about entrepreneurship is that to understand an entrepreneur, you should study a juvenile delinquent. They're both saying: This sucks and I'm going to do it another way. You have to want to break the rules and prove that your way works.
Yvon Chouinard
Going back to a simpler life based on living by sufficiency rather than excess is not a step backward.
Yvon Chouinard
There's a movement for simplifying your life: purchase less stuff, own a few things that are very high quality that last a long time, and that are multifunctional.
Yvon Chouinard
The more I make the more I can give away.
Yvon Chouinard
Most of the damage we cause to the planet is the result of our own ignorance.
Yvon Chouinard
The more you know, the less you need.
Yvon Chouinard
We're not citizens anymore. We're consumers. That's what we're called. It's just like being an alcoholic and being in denial that you're an alcoholic. We're in denial that each and every one of us is the problem. And until we face up to that, nothing's going to happen.
Yvon Chouinard
How you climb a mountain is more important than reaching the top
Yvon Chouinard
The most important thing is to get the fish in quickly and leave it in the water. Forget the hero pose.
Yvon Chouinard
You have a whole life in the outdoors, you realize you have a sense of responsibility to protect these wild places.
Yvon Chouinard
If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, ‘This sucks, I’m going to do my own thing.’
Yvon Chouinard
The secret to happiness is to be working at your passion. If you want to be miserable, lead a desperate life like everybody else where they drag their asses to work everyday because they hate their job.
Yvon Chouinard
Profit is what happens when you do everything else right.
Yvon Chouinard
Remember: if you take bivouac equipment along, you will bivouac.
Yvon Chouinard
I believe the accepted model of capitalism that demands endless growth deserves the blame for the destruction of nature, and it should be displaced. Failing that, I try to work with those companies and help them change the way they think about our resources.
Yvon Chouinard
The rules of the game must be constantly updated to keep up with the expanding technology. Otherwise we overkill the classic climbs and delude ourselves into thinking we are better climbers than the pioneers.
Yvon Chouinard
Once you educate yourself, you're left with choices.
Yvon Chouinard
At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'.
Yvon Chouinard
