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Remember: if you take bivouac equipment along, you will bivouac.

Yvon Chouinard

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Yvon Chouinard
Age: 86
Born: 1938
Born: November 9
Businessperson
Environmentalist
Mountaineer
Rock Climber
Lewiston
Maine
Climbing
Along
Remember
Take
Mountaineering
Equipment

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Hiring people with diverse backgrounds brings in a flexibility of thought and openness to new ways of doing things, as opposed to hiring clones from business schools who have been taught a codified way of doing business.
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I'm the company philosopher and the burr in the saddle. I'm the one who says we need to try harder, improve the quality of our products, become a part of the political process, help elect people who are good for the environment.
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Going back to a simpler life based on living by sufficiency rather than excess is not a step backward. Rather, returning to a simpler way allows us to regain our dignity, puts us in touch with the land, and makes us value human contact again.
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It's not an adventure until something goes wrong.
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The secret to happiness is to be working at your passion. If you want to be miserable, lead a desperate life like everybody else where they drag their asses to work everyday because they hate their job.
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The reason it was so scary was that there was only one climber capable of rescuing us, and that was Layton Kor, and he was in Colorado.
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Most of the damage we cause to the planet is the result of our own ignorance.
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No young kid growing up dreams of someday becoming a businessman. He wants to be a fireman, a sponsored athlete or a forest ranger The Lee Iacoccas, Donald Trumps, and Jack Welchs of the business world are heroes to no one except other businessmen with similar values.
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The whole purpose of climbing something like Everest is to effect some sort of spiritual and physical gain. But if you compromise the process you’re an asshole when you start out and an asshole when you get back.
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You climb to the summit and there is nothing there.
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I think risk is important. I don't care if it's a great financial risk or a physical risk. You only get out of something what you put into it and the fact that you are willing to risk something means that you are going to get a lot more out of it.
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The goal of climbing big, dangerous mountains should be to attain some sort of spiritual and personal growth, but this won't happen if you compromise away the entire process.
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Growth isn't central at all, because I'm trying to run this company as if it's going to be here a hundred years from now. And if you take where we are today and add 15% growth, like public companies need to have for their stock to stay up in value, I'd be a multi-trillion-dollar company in 40 years. Which is impossible, of course.
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You have a whole life in the outdoors, you realize you have a sense of responsibility to protect these wild places.
Yvon Chouinard
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Profit is what happens when you do everything else right.
Yvon Chouinard
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Nature doesn't like empires. It doesn't like accumulation in one place, it doesn't like monoculture. It's always trying to make diverse species. It wants to spread everything out. And we're constantly trying to hold everything in.
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Real adventure is defined best as a journey from which you may not come back alive, and certainly not as the same person.
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The most important thing is to get the fish in quickly and leave it in the water. Forget the hero pose.
Yvon Chouinard
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Going back to a simpler life based on living by sufficiency rather than excess is not a step backward.
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You have to remember this was the '60s, when climbing was dangerous and sex was safe.
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