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...it's the same with business. If you focus on the goal and not the process, you inevitably compromise. Businessmen who focus on profits wind up in the hole. For me, profit is what happens when you do everything else right.

Yvon Chouinard

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Yvon Chouinard
Age: 86
Born: 1938
Born: November 9
Businessperson
Environmentalist
Mountaineer
Rock Climber
Lewiston
Maine
Focus
Profits
Goal
Businessman
Process
Inevitably
Business
Hole
Else
Holes
Happens
Compromise
Everything
Profit
Right
Wind
Businessmen

More quotes by Yvon Chouinard

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We choose to believe that the granite is alive. If life is movement, then rock - with its atoms flying around like stars in cosmos - is alive.
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I believe the accepted model of capitalism that demands endless growth deserves the blame for the destruction of nature, and it should be displaced. Failing that, I try to work with those companies and help them change the way they think about our resources.
Yvon Chouinard
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There's a movement for simplifying your life: purchase less stuff, own a few things that are very high quality that last a long time, and that are multifunctional.
Yvon Chouinard
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We're a part of nature. As we destroy nature, we destroy ourselves. It's a selfish thing to want to protect nature.
Yvon Chouinard
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Going back to a simpler life based on living by sufficiency rather than excess is not a step backward.
Yvon Chouinard
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Evil doesn’t have to be an overt act it can be merely the absence of good. If you have the ability, the resources, and the opportunity to do good and you do nothing, that can be evil.
Yvon Chouinard
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Remember: if you take bivouac equipment along, you will bivouac.
Yvon Chouinard
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A real capitalist knows that $10 given today does a lot more good than $100 given 10 years from now.
Yvon Chouinard
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The secret to happiness is to be working at your passion. If you want to be miserable, lead a desperate life like everybody else where they drag their asses to work everyday because they hate their job.
Yvon Chouinard
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I drive old cars, all my Patagonia clothes are years and years old, I hardly have anything new. I try to lead a very simple life. I am not a consumer of anything. And I much prefer sleeping on somebody's floor than in a motel room.
Yvon Chouinard
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Most of the damage we cause to the planet is the result of our own ignorance.
Yvon Chouinard
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It's not an adventure until something goes wrong.
Yvon Chouinard
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Mastery... is to work toward simplicity replace complex technology with knowledge, hard work, and skill.
Yvon Chouinard
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One thing I did not want to change, even if we got serious, work had to be enjoyable on a daily basis. We all had to come to work on the balls of our feet and go up the stairs two at a time.
Yvon Chouinard
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The word adventure has gotten overused. For me, when everything goes wrong - that's when adventure starts
Yvon Chouinard
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Traveling is my form of self-education. Every stream I fish now is not as good as it used to be. Traveling is my form of self-education. Every stream I fish now is not as good as it used to be. If you keep your eyes open as you travel around, you realize we are destroying this planet.
Yvon Chouinard
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Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it’s none of the above. Fundamentally, businesses are responsible to their resource base. Without a healthy environment there are no shareholders, no employees, no customers and no business.
Yvon Chouinard
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It's okay to be eccentric if you're rich otherwise you're just crazy.
Yvon Chouinard
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Everything we make pollutes. The most responsible thing we can do is to make each product as well as we know how so it lasts as long as possible.
Yvon Chouinard
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Going back to a simpler life is not a step backwards.
Yvon Chouinard