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The solution may be for a lot of the world's problems is to turn around and take a forward step. You can't just keep trying to make a flawed system work.
Yvon Chouinard
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Yvon Chouinard
Age: 85
Born: 1938
Born: November 9
Businessperson
Environmentalist
Mountaineer
Rock Climber
Lewiston
Maine
Take
Steps
Trying
Turn
Work
System
Flawed
Make
Turns
Solution
World
Keep
Solutions
Around
Forward
Problem
Step
May
Problems
More quotes by Yvon Chouinard
Going back to a simpler life based on living by sufficiency rather than excess is not a step backward.
Yvon Chouinard
Going back to a simpler life based on living by sufficiency rather than excess is not a step backward. Rather, returning to a simpler way allows us to regain our dignity, puts us in touch with the land, and makes us value human contact again.
Yvon Chouinard
Everything we personally own that’s made, sold, shipped, stored, cleaned, and ultimately thrown away does some environmental harm every step of the way, harm that we’re either directly responsible for or is done on our behalf.
Yvon Chouinard
You have to remember this was the '60s, when climbing was dangerous and sex was safe.
Yvon Chouinard
The rules of the game must be constantly updated to keep up with the expanding technology. Otherwise we overkill the classic climbs and delude ourselves into thinking we are better climbers than the pioneers.
Yvon Chouinard
I purposely try to hire people who are really self-motivated and good at what they do, and then I just leave them alone.
Yvon Chouinard
...it's the same with business. If you focus on the goal and not the process, you inevitably compromise. Businessmen who focus on profits wind up in the hole. For me, profit is what happens when you do everything else right.
Yvon Chouinard
It's not an adventure until something goes wrong.
Yvon Chouinard
My favorite quote about entrepreneurship is that to understand an entrepreneur, you should study a juvenile delinquent. They're both saying: This sucks and I'm going to do it another way. You have to want to break the rules and prove that your way works.
Yvon Chouinard
Remember: if you take bivouac equipment along, you will bivouac.
Yvon Chouinard
A real capitalist knows that $10 given today does a lot more good than $100 given 10 years from now.
Yvon Chouinard
We're not citizens anymore. We're consumers. That's what we're called. It's just like being an alcoholic and being in denial that you're an alcoholic. We're in denial that each and every one of us is the problem. And until we face up to that, nothing's going to happen.
Yvon Chouinard
I say the last 10 percent of the way to perfection takes so much of your life that it isn't worth the effort. This overzealous attitude is what creates religious fanatics, body Nazis, and athletes who are exceedingly dull to converse with.
Yvon Chouinard
Hire extremely independent, intelligent, and passionate people, not necessarily experts. Maybe three or four of my employees have MBAs, and those guys aren't necessarily at the top of the food chain.
Yvon Chouinard
Fear of the unknown is the greatest fear of all.
Yvon Chouinard
It's okay to be eccentric if you're rich otherwise you're just crazy.
Yvon Chouinard
Personally, I would rather climb in the high mountains. I have always abhorred the tremendous heat, the dirt-filled cracks, the ant-covered foul-smelling trees and bushes which cover the cliffs, the filth and noise of Camp 4 (the climbers' campground), and worst of all, the multitudes of tourists which abound during the weekends and summer months.
Yvon Chouinard
Growth isn't central at all, because I'm trying to run this company as if it's going to be here a hundred years from now. And if you take where we are today and add 15% growth, like public companies need to have for their stock to stay up in value, I'd be a multi-trillion-dollar company in 40 years. Which is impossible, of course.
Yvon Chouinard
There's a movement for simplifying your life: purchase less stuff, own a few things that are very high quality that last a long time, and that are multifunctional.
Yvon Chouinard
Traveling is my form of self-education.
Yvon Chouinard