Quote

To do good, you actually have to do something.

Yvon Chouinard

Change background

T
T
T

Change font

TAGS & TOPICS

Yvon Chouinard
Age: 86
Born: 1938
Born: November 9
Businessperson
Environmentalist
Mountaineer
Rock Climber
Lewiston
Maine
Actually
Something
Good

More quotes by Yvon Chouinard

Image
The solution may be for a lot of the world's problems is to turn around and take a forward step. You can't just keep trying to make a flawed system work.
Yvon Chouinard
Image
The rules of the game must be constantly updated to keep up with the expanding technology. Otherwise we overkill the classic climbs and delude ourselves into thinking we are better climbers than the pioneers.
Yvon Chouinard
Image
We choose to believe that the granite is alive. If life is movement, then rock - with its atoms flying around like stars in cosmos - is alive.
Yvon Chouinard
Image
Surfing and climbing are both useless sports. You get to be conquistadors of the useless. You climb to the summit and there is nothing there. And you could hike to the top from another direction. How you get there is the important part. It's the same with surfing.
Yvon Chouinard
Image
Profit is what happens when you do everything else right.
Yvon Chouinard
Image
The most important thing is to get the fish in quickly and leave it in the water. Forget the hero pose.
Yvon Chouinard
Image
Everything we personally own that’s made, sold, shipped, stored, cleaned, and ultimately thrown away does some environmental harm every step of the way, harm that we’re either directly responsible for or is done on our behalf.
Yvon Chouinard
Image
The secret to happiness is to be working at your passion. If you want to be miserable, lead a desperate life like everybody else where they drag their asses to work everyday because they hate their job.
Yvon Chouinard
Image
Remember: if you take bivouac equipment along, you will bivouac.
Yvon Chouinard
Image
My favorite quote about entrepreneurship is that to understand an entrepreneur, you should study a juvenile delinquent. They're both saying: This sucks and I'm going to do it another way. You have to want to break the rules and prove that your way works.
Yvon Chouinard
Image
Growth isn't central at all, because I'm trying to run this company as if it's going to be here a hundred years from now. And if you take where we are today and add 15% growth, like public companies need to have for their stock to stay up in value, I'd be a multi-trillion-dollar company in 40 years. Which is impossible, of course.
Yvon Chouinard
Image
It's not an adventure until something goes wrong.
Yvon Chouinard
Image
Most of the damage we cause to the planet is the result of our own ignorance.
Yvon Chouinard
Image
I'm the company philosopher and the burr in the saddle. I'm the one who says we need to try harder, improve the quality of our products, become a part of the political process, help elect people who are good for the environment.
Yvon Chouinard
Image
Once you educate yourself, you're left with choices.
Yvon Chouinard
Image
A real capitalist knows that $10 given today does a lot more good than $100 given 10 years from now.
Yvon Chouinard
Image
I believe the accepted model of capitalism that demands endless growth deserves the blame for the destruction of nature, and it should be displaced. Failing that, I try to work with those companies and help them change the way they think about our resources.
Yvon Chouinard
Image
Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it’s none of the above. Fundamentally, businesses are responsible to their resource base. Without a healthy environment there are no shareholders, no employees, no customers and no business.
Yvon Chouinard
Image
Everything we make pollutes. The most responsible thing we can do is to make each product as well as we know how so it lasts as long as possible.
Yvon Chouinard
Image
How you climb a mountain is more important than reaching the top
Yvon Chouinard