Quote

To do good, you actually have to do something.

Yvon Chouinard

Change background

T
T
T

Change font

TAGS & TOPICS

Yvon Chouinard
Age: 86
Born: 1938
Born: November 9
Businessperson
Environmentalist
Mountaineer
Rock Climber
Lewiston
Maine
Actually
Something
Good

More quotes by Yvon Chouinard

Image
The word adventure has gotten overused. For me, when everything goes wrong - that's when adventure starts
Yvon Chouinard
Image
Growth isn't central at all, because I'm trying to run this company as if it's going to be here a hundred years from now. And if you take where we are today and add 15% growth, like public companies need to have for their stock to stay up in value, I'd be a multi-trillion-dollar company in 40 years. Which is impossible, of course.
Yvon Chouinard
Image
The more I make the more I can give away.
Yvon Chouinard
Image
It's okay to be eccentric if you're rich otherwise you're just crazy.
Yvon Chouinard
Image
Profit is what happens when you do everything else right.
Yvon Chouinard
Image
At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'.
Yvon Chouinard
Image
You ask me about the past, you ask me about the future, the only way to be happy is to be living right now.
Yvon Chouinard
Image
True adventure begins when everything goes wrong.
Yvon Chouinard
Image
I drive old cars, all my Patagonia clothes are years and years old, I hardly have anything new. I try to lead a very simple life. I am not a consumer of anything. And I much prefer sleeping on somebody's floor than in a motel room.
Yvon Chouinard
Image
There's a movement for simplifying your life: purchase less stuff, own a few things that are very high quality that last a long time, and that are multifunctional.
Yvon Chouinard
Image
I live for the moment. I'm basically a Buddhist-type person. I'm just here right now, and I don't think about what's going to happen a hundred years from now. I try to concentrate on what's going on right now. But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important.
Yvon Chouinard
Image
We took special pride in the fact that climbing rocks and icefalls had no economic value in society...We were like a wild species living in the edges of an ecosystem - adaptable, resilient and tough.
Yvon Chouinard
Image
I wanted to distance myself from those pasty faced corpses in suits I saw in airline magazine ads. If I was going to become a businessman, I was going to do it on my own terms.
Yvon Chouinard
Image
We're not citizens anymore. We're consumers. That's what we're called. It's just like being an alcoholic and being in denial that you're an alcoholic. We're in denial that each and every one of us is the problem. And until we face up to that, nothing's going to happen.
Yvon Chouinard
Image
I think risk is important. I don't care if it's a great financial risk or a physical risk. You only get out of something what you put into it and the fact that you are willing to risk something means that you are going to get a lot more out of it.
Yvon Chouinard
Image
Most of the damage we cause to the planet is the result of our own ignorance.
Yvon Chouinard
Image
The climbing as a whole is not very esthetic or enjoyable it is merely difficult.
Yvon Chouinard
Image
The reason it was so scary was that there was only one climber capable of rescuing us, and that was Layton Kor, and he was in Colorado.
Yvon Chouinard
Image
Traveling is my form of self-education.
Yvon Chouinard
Image
How you climb a mountain is more important than reaching the top
Yvon Chouinard