Quote

You have a whole life in the outdoors, you realize you have a sense of responsibility to protect these wild places.

Yvon Chouinard

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Yvon Chouinard
Age: 86
Born: 1938
Born: November 9
Businessperson
Environmentalist
Mountaineer
Rock Climber
Lewiston
Maine
Realize
Realizing
Responsibility
Sense
Whole
Outdoors
Life
Wild
Places
Protect

More quotes by Yvon Chouinard

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To do good, you actually have to do something.
Yvon Chouinard
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I've accepted the fact that there's a beginning and end to everything. All species are born, evolve, and then die off. We're going through the 6th great extinction and the large mammals are going first and, you know what - we're large mammals!
Yvon Chouinard
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I'm the company philosopher and the burr in the saddle. I'm the one who says we need to try harder, improve the quality of our products, become a part of the political process, help elect people who are good for the environment.
Yvon Chouinard
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Hiring people with diverse backgrounds brings in a flexibility of thought and openness to new ways of doing things, as opposed to hiring clones from business schools who have been taught a codified way of doing business.
Yvon Chouinard
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I say the last 10 percent of the way to perfection takes so much of your life that it isn't worth the effort. This overzealous attitude is what creates religious fanatics, body Nazis, and athletes who are exceedingly dull to converse with.
Yvon Chouinard
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The rules of the game must be constantly updated to keep up with the expanding technology. Otherwise we overkill the classic climbs and delude ourselves into thinking we are better climbers than the pioneers.
Yvon Chouinard
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If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, ‘This sucks, I’m going to do my own thing.’
Yvon Chouinard
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The solution may be for a lot of the world's problems is to turn around and take a forward step. You can't just keep trying to make a flawed system work.
Yvon Chouinard
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...it's the same with business. If you focus on the goal and not the process, you inevitably compromise. Businessmen who focus on profits wind up in the hole. For me, profit is what happens when you do everything else right.
Yvon Chouinard
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How you climb a mountain is more important than reaching the top
Yvon Chouinard
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My favorite quote about entrepreneurship is that to understand an entrepreneur, you should study a juvenile delinquent. They're both saying: This sucks and I'm going to do it another way. You have to want to break the rules and prove that your way works.
Yvon Chouinard
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I never wanted to be a businessman I was a craftsman and good at working with my hands. At some point, I decided that this company is my best resource. Patagonia now exists to put into practice all the things that smart people are saying we have to do not only to save the planet but to save the economy.
Yvon Chouinard
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The future of Yosemite climbing lies not in Yosemite, but in using the new techniques in the great granite ranges of the world.
Yvon Chouinard
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True adventure begins when everything goes wrong.
Yvon Chouinard
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So all of these companies that are going for the big growth, if it continues for any length of time, will outlast their resources and outlast their customers and go belly-up. And that's why these huge companies have massive layoffs all the time.
Yvon Chouinard
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One thing I did not want to change, even if we got serious, work had to be enjoyable on a daily basis. We all had to come to work on the balls of our feet and go up the stairs two at a time.
Yvon Chouinard
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The more you know, the less you need.
Yvon Chouinard
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Surfing and climbing are both useless sports. You get to be conquistadors of the useless. You climb to the summit and there is nothing there. And you could hike to the top from another direction. How you get there is the important part. It's the same with surfing.
Yvon Chouinard
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Mastery... is to work toward simplicity replace complex technology with knowledge, hard work, and skill.
Yvon Chouinard
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We choose to believe that the granite is alive. If life is movement, then rock - with its atoms flying around like stars in cosmos - is alive.
Yvon Chouinard