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Real adventure is defined best as a journey from which you may not come back alive, and certainly not as the same person.
Yvon Chouinard
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Yvon Chouinard
Age: 86
Born: 1938
Born: November 9
Businessperson
Environmentalist
Mountaineer
Rock Climber
Lewiston
Maine
Persons
Back
Best
Defined
Person
Adventure
Come
Certainly
Real
Journey
Alive
May
More quotes by Yvon Chouinard
There's no difference between a pessimist who says, Oh it's hopeless, so don't bother doing anything. and an optimist who says, Don't bother doing anything, it's going to turn out fine anyways. Either way, nothing happens.
Yvon Chouinard
It's okay to be eccentric if you're rich otherwise you're just crazy.
Yvon Chouinard
Profit is what happens when you do everything else right.
Yvon Chouinard
I think risk is important. I don't care if it's a great financial risk or a physical risk. You only get out of something what you put into it and the fact that you are willing to risk something means that you are going to get a lot more out of it.
Yvon Chouinard
We took special pride in the fact that climbing rocks and icefalls had no economic value in society...We were like a wild species living in the edges of an ecosystem - adaptable, resilient and tough.
Yvon Chouinard
I wanted to distance myself from those pasty faced corpses in suits I saw in airline magazine ads. If I was going to become a businessman, I was going to do it on my own terms.
Yvon Chouinard
Growth isn't central at all, because I'm trying to run this company as if it's going to be here a hundred years from now. And if you take where we are today and add 15% growth, like public companies need to have for their stock to stay up in value, I'd be a multi-trillion-dollar company in 40 years. Which is impossible, of course.
Yvon Chouinard
We're a part of nature. As we destroy nature, we destroy ourselves. It's a selfish thing to want to protect nature.
Yvon Chouinard
Going back to a simpler life is not a step backwards.
Yvon Chouinard
The solution may be for a lot of the world's problems is to turn around and take a forward step. You can't just keep trying to make a flawed system work.
Yvon Chouinard
True adventure begins when everything goes wrong.
Yvon Chouinard
During the sixties, all the risk-type sports were very popular, because everybody was rebelling against their parents, or rebelling against the whole system. But those days are over. This is the day of conservatism.
Yvon Chouinard
The reason it was so scary was that there was only one climber capable of rescuing us, and that was Layton Kor, and he was in Colorado.
Yvon Chouinard
Remember: if you take bivouac equipment along, you will bivouac.
Yvon Chouinard
The future of Yosemite climbing lies not in Yosemite, but in using the new techniques in the great granite ranges of the world.
Yvon Chouinard
...it's the same with business. If you focus on the goal and not the process, you inevitably compromise. Businessmen who focus on profits wind up in the hole. For me, profit is what happens when you do everything else right.
Yvon Chouinard
The word adventure has gotten overused. For me, when everything goes wrong - that's when adventure starts
Yvon Chouinard
The more I make the more I can give away.
Yvon Chouinard
The more you know, the less you need.
Yvon Chouinard
The hardest thing in the world is to simplify your life it’s so easy to make it complex.
Yvon Chouinard