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Everything we personally own that’s made, sold, shipped, stored, cleaned, and ultimately thrown away does some environmental harm every step of the way, harm that we’re either directly responsible for or is done on our behalf.

Yvon Chouinard

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Yvon Chouinard
Age: 86
Born: 1938
Born: November 9
Businessperson
Environmentalist
Mountaineer
Rock Climber
Lewiston
Maine
Away
Personally
Doe
Ultimately
Shipped
Everything
Environmental
Cleaned
Done
Harm
Stored
Made
Responsible
Behalf
Every
Step
Sold
Way
Steps
Directly
Either
Thrown

More quotes by Yvon Chouinard

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Hiring people with diverse backgrounds brings in a flexibility of thought and openness to new ways of doing things, as opposed to hiring clones from business schools who have been taught a codified way of doing business.
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Fear of the unknown is the greatest fear of all.
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At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'.
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The whole purpose of an adventure is to gain some spiritual or emotional insight. When you compromise the process, you compromise the gain.
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Remember: if you take bivouac equipment along, you will bivouac.
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I purposely try to hire people who are really self-motivated and good at what they do, and then I just leave them alone.
Yvon Chouinard
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Traveling is my form of self-education.
Yvon Chouinard
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The more I make the more I can give away.
Yvon Chouinard
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But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important.
Yvon Chouinard
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The word adventure has gotten overused. For me, when everything goes wrong - that's when adventure starts
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The hardest thing in the world is to simplify your life it’s so easy to make it complex.
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True adventure begins when everything goes wrong.
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The most important thing is to get the fish in quickly and leave it in the water. Forget the hero pose.
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I think risk is important. I don't care if it's a great financial risk or a physical risk. You only get out of something what you put into it and the fact that you are willing to risk something means that you are going to get a lot more out of it.
Yvon Chouinard
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My favorite quote about entrepreneurship is that to understand an entrepreneur, you should study a juvenile delinquent. They're both saying: This sucks and I'm going to do it another way. You have to want to break the rules and prove that your way works.
Yvon Chouinard
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I never wanted to be a businessman I was a craftsman and good at working with my hands. At some point, I decided that this company is my best resource. Patagonia now exists to put into practice all the things that smart people are saying we have to do not only to save the planet but to save the economy.
Yvon Chouinard
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Going back to a simpler life based on living by sufficiency rather than excess is not a step backward.
Yvon Chouinard
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The reason it was so scary was that there was only one climber capable of rescuing us, and that was Layton Kor, and he was in Colorado.
Yvon Chouinard
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Going back to a simpler life based on living by sufficiency rather than excess is not a step backward. Rather, returning to a simpler way allows us to regain our dignity, puts us in touch with the land, and makes us value human contact again.
Yvon Chouinard
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I believe the accepted model of capitalism that demands endless growth deserves the blame for the destruction of nature, and it should be displaced. Failing that, I try to work with those companies and help them change the way they think about our resources.
Yvon Chouinard