Quote

The future of Yosemite climbing lies not in Yosemite, but in using the new techniques in the great granite ranges of the world.

Yvon Chouinard

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Yvon Chouinard
Age: 85
Born: 1938
Born: November 9
Businessperson
Environmentalist
Mountaineer
Rock Climber
Lewiston
Maine
Lies
Ranges
Lying
Yosemite
Future
Granite
Great
Techniques
World
Climbing
Range
Technique
Using

More quotes by Yvon Chouinard

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Evil doesn’t have to be an overt act it can be merely the absence of good. If you have the ability, the resources, and the opportunity to do good and you do nothing, that can be evil.
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If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, ‘This sucks, I’m going to do my own thing.’
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There's a movement for simplifying your life: purchase less stuff, own a few things that are very high quality that last a long time, and that are multifunctional.
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I never wanted to be a businessman I was a craftsman and good at working with my hands. At some point, I decided that this company is my best resource. Patagonia now exists to put into practice all the things that smart people are saying we have to do not only to save the planet but to save the economy.
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Traveling is my form of self-education.
Yvon Chouinard
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The hardest thing in the world is to simplify your life it’s so easy to make it complex.
Yvon Chouinard
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Going back to a simpler life is not a step backwards.
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I think risk is important. I don't care if it's a great financial risk or a physical risk. You only get out of something what you put into it and the fact that you are willing to risk something means that you are going to get a lot more out of it.
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The word adventure has gotten overused. For me, when everything goes wrong - that's when adventure starts
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The revolution starts at the bottom.
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Once you educate yourself, you're left with choices.
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We took special pride in the fact that climbing rocks and icefalls had no economic value in society...We were like a wild species living in the edges of an ecosystem - adaptable, resilient and tough.
Yvon Chouinard
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Growth isn't central at all, because I'm trying to run this company as if it's going to be here a hundred years from now. And if you take where we are today and add 15% growth, like public companies need to have for their stock to stay up in value, I'd be a multi-trillion-dollar company in 40 years. Which is impossible, of course.
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A real capitalist knows that $10 given today does a lot more good than $100 given 10 years from now.
Yvon Chouinard
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Hire extremely independent, intelligent, and passionate people, not necessarily experts. Maybe three or four of my employees have MBAs, and those guys aren't necessarily at the top of the food chain.
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The reason it was so scary was that there was only one climber capable of rescuing us, and that was Layton Kor, and he was in Colorado.
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To do good, you actually have to do something.
Yvon Chouinard
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It's okay to be eccentric if you're rich otherwise you're just crazy.
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You have to remember this was the '60s, when climbing was dangerous and sex was safe.
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Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it’s none of the above. Fundamentally, businesses are responsible to their resource base. Without a healthy environment there are no shareholders, no employees, no customers and no business.
Yvon Chouinard