Quote

The future of Yosemite climbing lies not in Yosemite, but in using the new techniques in the great granite ranges of the world.

Yvon Chouinard

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Yvon Chouinard
Age: 86
Born: 1938
Born: November 9
Businessperson
Environmentalist
Mountaineer
Rock Climber
Lewiston
Maine
World
Climbing
Range
Technique
Using
Lies
Ranges
Lying
Yosemite
Future
Granite
Great
Techniques

More quotes by Yvon Chouinard

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The hardest thing in the world is to simplify your life it’s so easy to make it complex.
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If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, ‘This sucks, I’m going to do my own thing.’
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Is climbing, as a passion and as a sport, better off now than it was in the past? We can do harder climbs now in faster times - techniques are more refined and equipement more sophisticated - but are we really any better off?
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Everything we personally own that’s made, sold, shipped, stored, cleaned, and ultimately thrown away does some environmental harm every step of the way, harm that we’re either directly responsible for or is done on our behalf.
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Remember: if you take bivouac equipment along, you will bivouac.
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To do good, you actually have to do something.
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Yeah, leading an examined life, I always say, is a pain in the ass. It adds an element of complexity to business that most businessmen don't want to hear about. They just want to call a fabric manufacturer, and say, Hey, give us 10,000 yards of shirting.
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Once you educate yourself, you're left with choices.
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...it's the same with business. If you focus on the goal and not the process, you inevitably compromise. Businessmen who focus on profits wind up in the hole. For me, profit is what happens when you do everything else right.
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We took special pride in the fact that climbing rocks and icefalls had no economic value in society...We were like a wild species living in the edges of an ecosystem - adaptable, resilient and tough.
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The word adventure has gotten overused. For me, when everything goes wrong - that's when adventure starts
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I never wanted to be a businessman I was a craftsman and good at working with my hands. At some point, I decided that this company is my best resource. Patagonia now exists to put into practice all the things that smart people are saying we have to do not only to save the planet but to save the economy.
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You ask me about the past, you ask me about the future, the only way to be happy is to be living right now.
Yvon Chouinard
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The most important thing is to get the fish in quickly and leave it in the water. Forget the hero pose.
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How you climb a mountain is more important than reaching the top
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One thing I did not want to change, even if we got serious, work had to be enjoyable on a daily basis. We all had to come to work on the balls of our feet and go up the stairs two at a time.
Yvon Chouinard
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Surfing and climbing are both useless sports. You get to be conquistadors of the useless. You climb to the summit and there is nothing there. And you could hike to the top from another direction. How you get there is the important part. It's the same with surfing.
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Everything we make pollutes. The most responsible thing we can do is to make each product as well as we know how so it lasts as long as possible.
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The revolution starts at the bottom.
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I think risk is important. I don't care if it's a great financial risk or a physical risk. You only get out of something what you put into it and the fact that you are willing to risk something means that you are going to get a lot more out of it.
Yvon Chouinard