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The more I make the more I can give away.
Yvon Chouinard
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Yvon Chouinard
Age: 86
Born: 1938
Born: November 9
Businessperson
Environmentalist
Mountaineer
Rock Climber
Lewiston
Maine
Away
Give
Giving
Make
More quotes by Yvon Chouinard
Remember: if you take bivouac equipment along, you will bivouac.
Yvon Chouinard
I think risk is important. I don't care if it's a great financial risk or a physical risk. You only get out of something what you put into it and the fact that you are willing to risk something means that you are going to get a lot more out of it.
Yvon Chouinard
We're not citizens anymore. We're consumers. That's what we're called. It's just like being an alcoholic and being in denial that you're an alcoholic. We're in denial that each and every one of us is the problem. And until we face up to that, nothing's going to happen.
Yvon Chouinard
Yeah, leading an examined life, I always say, is a pain in the ass. It adds an element of complexity to business that most businessmen don't want to hear about. They just want to call a fabric manufacturer, and say, Hey, give us 10,000 yards of shirting.
Yvon Chouinard
...it's the same with business. If you focus on the goal and not the process, you inevitably compromise. Businessmen who focus on profits wind up in the hole. For me, profit is what happens when you do everything else right.
Yvon Chouinard
We took special pride in the fact that climbing rocks and icefalls had no economic value in society...We were like a wild species living in the edges of an ecosystem - adaptable, resilient and tough.
Yvon Chouinard
So all of these companies that are going for the big growth, if it continues for any length of time, will outlast their resources and outlast their customers and go belly-up. And that's why these huge companies have massive layoffs all the time.
Yvon Chouinard
I never wanted to be a businessman I was a craftsman and good at working with my hands. At some point, I decided that this company is my best resource. Patagonia now exists to put into practice all the things that smart people are saying we have to do not only to save the planet but to save the economy.
Yvon Chouinard
Hire extremely independent, intelligent, and passionate people, not necessarily experts. Maybe three or four of my employees have MBAs, and those guys aren't necessarily at the top of the food chain.
Yvon Chouinard
You ask me about the past, you ask me about the future, the only way to be happy is to be living right now.
Yvon Chouinard
Real adventure is defined best as a journey from which you may not come back alive, and certainly not as the same person.
Yvon Chouinard
The more you know, the less you need.
Yvon Chouinard
Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it’s none of the above. Fundamentally, businesses are responsible to their resource base. Without a healthy environment there are no shareholders, no employees, no customers and no business.
Yvon Chouinard
My favorite quote about entrepreneurship is that to understand an entrepreneur, you should study a juvenile delinquent. They're both saying: This sucks and I'm going to do it another way. You have to want to break the rules and prove that your way works.
Yvon Chouinard
The goal of climbing big, dangerous mountains should be to attain some sort of spiritual and personal growth, but this won't happen if you compromise away the entire process.
Yvon Chouinard
Once you educate yourself, you're left with choices.
Yvon Chouinard
The solution may be for a lot of the world's problems is to turn around and take a forward step. You can't just keep trying to make a flawed system work.
Yvon Chouinard
Evil doesn’t have to be an overt act it can be merely the absence of good. If you have the ability, the resources, and the opportunity to do good and you do nothing, that can be evil.
Yvon Chouinard
You have a whole life in the outdoors, you realize you have a sense of responsibility to protect these wild places.
Yvon Chouinard
Mainly, my job is to be on the outside and bring ideas into the company and forge change. Most people hate change—it’s threatening. I thrive on it.
Yvon Chouinard