Quote

How you climb a mountain is more important than reaching the top

Yvon Chouinard

Change background

T
T
T

Change font

TAGS & TOPICS

Yvon Chouinard
Age: 86
Born: 1938
Born: November 9
Businessperson
Environmentalist
Mountaineer
Rock Climber
Lewiston
Maine
Positivity
Climbs
Reaching
Mountain
Important
Climb

More quotes by Yvon Chouinard

Image
The future of Yosemite climbing lies not in Yosemite, but in using the new techniques in the great granite ranges of the world.
Yvon Chouinard
Image
It's not an adventure until something goes wrong.
Yvon Chouinard
Image
There's no difference between a pessimist who says, Oh it's hopeless, so don't bother doing anything. and an optimist who says, Don't bother doing anything, it's going to turn out fine anyways. Either way, nothing happens.
Yvon Chouinard
Image
The solution may be for a lot of the world's problems is to turn around and take a forward step. You can't just keep trying to make a flawed system work.
Yvon Chouinard
Image
I live for the moment. I'm basically a Buddhist-type person. I'm just here right now, and I don't think about what's going to happen a hundred years from now. I try to concentrate on what's going on right now. But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important.
Yvon Chouinard
Image
Remember: if you take bivouac equipment along, you will bivouac.
Yvon Chouinard
Image
I'm the company philosopher and the burr in the saddle. I'm the one who says we need to try harder, improve the quality of our products, become a part of the political process, help elect people who are good for the environment.
Yvon Chouinard
Image
...it's the same with business. If you focus on the goal and not the process, you inevitably compromise. Businessmen who focus on profits wind up in the hole. For me, profit is what happens when you do everything else right.
Yvon Chouinard
Image
No young kid growing up dreams of someday becoming a businessman. He wants to be a fireman, a sponsored athlete or a forest ranger The Lee Iacoccas, Donald Trumps, and Jack Welchs of the business world are heroes to no one except other businessmen with similar values.
Yvon Chouinard
Image
The word adventure has gotten overused. For me, when everything goes wrong - that's when adventure starts
Yvon Chouinard
Image
Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it’s none of the above. Fundamentally, businesses are responsible to their resource base. Without a healthy environment there are no shareholders, no employees, no customers and no business.
Yvon Chouinard
Image
The revolution starts at the bottom.
Yvon Chouinard
Image
Hiring people with diverse backgrounds brings in a flexibility of thought and openness to new ways of doing things, as opposed to hiring clones from business schools who have been taught a codified way of doing business.
Yvon Chouinard
Image
Evil doesn’t have to be an overt act it can be merely the absence of good. If you have the ability, the resources, and the opportunity to do good and you do nothing, that can be evil.
Yvon Chouinard
Image
A real capitalist knows that $10 given today does a lot more good than $100 given 10 years from now.
Yvon Chouinard
Image
Hire extremely independent, intelligent, and passionate people, not necessarily experts. Maybe three or four of my employees have MBAs, and those guys aren't necessarily at the top of the food chain.
Yvon Chouinard
Image
I never wanted to be a businessman I was a craftsman and good at working with my hands. At some point, I decided that this company is my best resource. Patagonia now exists to put into practice all the things that smart people are saying we have to do not only to save the planet but to save the economy.
Yvon Chouinard
Image
You have a whole life in the outdoors, you realize you have a sense of responsibility to protect these wild places.
Yvon Chouinard
Image
Everything we personally own that’s made, sold, shipped, stored, cleaned, and ultimately thrown away does some environmental harm every step of the way, harm that we’re either directly responsible for or is done on our behalf.
Yvon Chouinard
Image
Traveling is my form of self-education.
Yvon Chouinard