Quote

It can be tricky with branding these days, because everything is kind of branded.

Yukimi Nagano

Change background

T
T
T

Change font

TAGS & TOPICS

Yukimi Nagano
Age: 42
Born: 1982
Born: January 31
Singer
Songwriter
Göteborg
Days
Everything
Kind
Branded
Branding
Tricky

More quotes by Yukimi Nagano

Image
I didn't really like jazz that much and was unhappy in that genre. It was what I was doing just to get by and pay rent.
Yukimi Nagano
Image
I find it a little stressful when you're in a really nice studio and you feel time ticking and the bill getting higher.
Yukimi Nagano
Image
Keep at something even when you don't feel inspired. Don't wait for inspiration! I write a lot of songs that are terrible, in the hopes that one song that has something special comes out of it. Just stay at something, and write every day if you're writing lyrics.
Yukimi Nagano
Image
Most of the producers I work with are decent mixers. We'll wind up in these spots where I'll get the mix back and I'll put a few more pieces of production together and send it back to the mixer. It's so easy to change the entire perspective of the song by changing the mix.
Yukimi Nagano
Image
To foster creativity, I think a little pressure can be good, but stress isn't good. Knowing that you have a defined window of time and you're going to dedicate your attention to it is a positive - but you can't think of it as needing a track that's going to change your life.
Yukimi Nagano
Image
I think most people get hit by the music first and you can be singing along and realize a song has this melancholy feel. As Swedes, I think we see a beauty in melancholy. You're heartbroken, you're looking out the window and you feel really at ease in the pain. I have so many memories as a teenager with music, sad music, but I was just so into it.
Yukimi Nagano
Image
I've worked with a lot of different producers, a lot of different writers on the album, so I mostly feel like I learned a lot about what I don't want to do the next time around.
Yukimi Nagano
Image
Once you've had a real taste of touring it's like, Okay, it's pretty amazing that we have real fans and we can go out and play shows, but you start to feel a personal need, like, Okay, I think it's time to go home for a minute.
Yukimi Nagano
Image
I never listen to any of my music after it comes out, unless I hear it in a cafe or whatever. I'll think, I forgot how it was so slow or how minimal it felt compared to how it's become live, because you start having a relationship to the songs live. After an album is finished, I really let go.
Yukimi Nagano
Image
What does success look like for you? Maybe your definition of success is too different from what the label defines as success. Perhaps your definition of success is simply being able to live off your art for the rest of your days. Don't get caught up in this crazy business. I'd say that's one of the most important things.
Yukimi Nagano
Image
On stage, that for me is a space I really love to be in. It's a time to really get drawn into the music and the moment with my friends. It's the best reminder of the reason why we're doing what we're doing.
Yukimi Nagano
Image
For us, as artists, our goal isn't to forever try to play at the biggest venue ever. Our goal is to make music and keep pushing ourselves creatively, whether it gets attention or not. If we get to do that without being broke? That's our goal. And that may not mean that's going to result in us playing the biggest venue in the world.
Yukimi Nagano
Image
Swedes, compared to Americans, can seem a little cold and introverted.
Yukimi Nagano
Image
I feel like fans really want to spread the word about the band. I guess when you've done three records, you feel that you really start to appreciate it. We're looking at it all and it's just like, wow. You appreciate it differently when you work hard for it.
Yukimi Nagano
Image
Have your own definition of success. Figure it out for yourself. If you really want to be the next Rihanna or whatever you've got to understand what that takes. Or if you want to be the Brian Eno - or whatever it is - who knows? Define for yourself what success means.
Yukimi Nagano
Image
You want inspiration to come in a natural way and let it happen when it's going to happen. The last thing you want is this ghost looming over you saying it has to be good - remember that feeling of loving what you do, and don't let the business aspect murder that. It takes away the creativity for me.
Yukimi Nagano
Image
One of my strict, strict rules is a no auto-tune policy.
Yukimi Nagano
Image
I am a creative person and it's important for me to get that out there, kind of like eating food. It's something I need to do to feel happy. It's some kind of drive and I don't know how to explain what the reason is, but it's something I have a need to do.
Yukimi Nagano
Image
We've been fortunate enough to have a lot of people to ask us to be on their records - so many artists and musicians that we really respect and look up to. And it's been really special. But from our side, there's so much that we in the Little Dragon are still learning about ourselves writing-wise that I guess we haven't had that need.
Yukimi Nagano
Image
As an artist, let the creativity be the priority as often as you can, even though we all understand that there are bills to pay. My favorite artists are those who have always kept a strong creative image and their vision for their art at the forefront.
Yukimi Nagano