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It can be tricky with branding these days, because everything is kind of branded.

Yukimi Nagano

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Yukimi Nagano
Age: 42
Born: 1982
Born: January 31
Singer
Songwriter
Göteborg
Branding
Tricky
Days
Everything
Kind
Branded

More quotes by Yukimi Nagano

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My lesson from that [songwriting process] was that I should go back to where I was and try to make that first pure even more strong.
Yukimi Nagano
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If you listen too much to doubts you're totally lost.
Yukimi Nagano
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Have your own definition of success. Figure it out for yourself. If you really want to be the next Rihanna or whatever you've got to understand what that takes. Or if you want to be the Brian Eno - or whatever it is - who knows? Define for yourself what success means.
Yukimi Nagano
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A tiny detail can make you feel completely different. I feel different if I wear something that I'm slightly uncomfortable in.
Yukimi Nagano
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You want inspiration to come in a natural way and let it happen when it's going to happen. The last thing you want is this ghost looming over you saying it has to be good - remember that feeling of loving what you do, and don't let the business aspect murder that. It takes away the creativity for me.
Yukimi Nagano
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I am a creative person and it's important for me to get that out there, kind of like eating food. It's something I need to do to feel happy. It's some kind of drive and I don't know how to explain what the reason is, but it's something I have a need to do.
Yukimi Nagano
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Gothenburg's definitely a music city as well, but I think just because of the weather - it's so cold and miserable - people stay in. Coming to the States and going into the store and people are like, Hi, can I help you? - I'm not used to people randomly talking to me that I don't know.
Yukimi Nagano
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One of my strict, strict rules is a no auto-tune policy.
Yukimi Nagano
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I've worked with a lot of different producers, a lot of different writers on the album, so I mostly feel like I learned a lot about what I don't want to do the next time around.
Yukimi Nagano
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I feel like fans really want to spread the word about the band. I guess when you've done three records, you feel that you really start to appreciate it. We're looking at it all and it's just like, wow. You appreciate it differently when you work hard for it.
Yukimi Nagano
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You write music for yourself and if you just open that door and let people in, the audience is going to grow and it's going to become more accessible.
Yukimi Nagano
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To foster creativity, I think a little pressure can be good, but stress isn't good. Knowing that you have a defined window of time and you're going to dedicate your attention to it is a positive - but you can't think of it as needing a track that's going to change your life.
Yukimi Nagano
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For us, as artists, our goal isn't to forever try to play at the biggest venue ever. Our goal is to make music and keep pushing ourselves creatively, whether it gets attention or not. If we get to do that without being broke? That's our goal. And that may not mean that's going to result in us playing the biggest venue in the world.
Yukimi Nagano
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We've been fortunate enough to have a lot of people to ask us to be on their records - so many artists and musicians that we really respect and look up to. And it's been really special. But from our side, there's so much that we in the Little Dragon are still learning about ourselves writing-wise that I guess we haven't had that need.
Yukimi Nagano
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I was really into R&B and stuff like that, so I really wanted to sing like Faith Evans or Mariah Carey. But I definitely don't have the skills to sing like that.
Yukimi Nagano
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On stage, that for me is a space I really love to be in. It's a time to really get drawn into the music and the moment with my friends. It's the best reminder of the reason why we're doing what we're doing.
Yukimi Nagano
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I didn't really like jazz that much and was unhappy in that genre. It was what I was doing just to get by and pay rent.
Yukimi Nagano
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I really like our studio. It's definitely not in any way slick it's very homemade, literally. Everyone has their own room to produce and write, and [there's a] big rehearsal space.
Yukimi Nagano
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Swedes, compared to Americans, can seem a little cold and introverted.
Yukimi Nagano
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Most of the producers I work with are decent mixers. We'll wind up in these spots where I'll get the mix back and I'll put a few more pieces of production together and send it back to the mixer. It's so easy to change the entire perspective of the song by changing the mix.
Yukimi Nagano