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There is no value with just one restaurant or with one person. The brand has to be bigger than the person.

Wolfgang Puck

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Wolfgang Puck
Age: 75
Born: 1949
Born: July 8
Chef
Restaurateur
Wolfgang Johannes Puck
Values
Persons
Person
Restaurant
Brand
Restaurants
Brands
Bigger
Value

More quotes by Wolfgang Puck

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Food television opened the eyes, and palates, of our guests. They became more adventurous.
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Italian food is all about ingredients and it's not fussy and it's not fancy.
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It's an interesting thing, Top Chef. Some of the contestants will make you one great dish, and then make you something on the next show that will make you say, Is that the same person?
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I think I generally try to buy the best quality and keep it simple. I don't try to make too many decorations, too many things with it.
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A lot of restaurants serve good food, but they don't have very good service.
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What I don't like is breakfast in the morning. I have a double-espresso cappuccino, but no food.
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I left school when I was 14 to work in kitchens.
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It was a revolution, but now it is an evolution. People know more ingredients, people know more techniques, and people look for more ingredients they've never looked for before. In the '80s, you couldn't find raw tuna in any restaurant that wasn't Japanese. Now, you can't find any restaurant without it or sashimi.
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Restaurants are like having children: its fun to make them, maybe, but then you have them for good and bad. You are going to have to raise them and if something goes wrong when they are 30 years old, they will still be your little boy.
Wolfgang Puck
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One thing I always say is being a great chef today is not enough - you have to be a great businessman.
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When you meet someone, ask about what hobby they have, not what they do. People always ask me about cooking, but I prefer to talk about tennis or boxing.
Wolfgang Puck
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I want to teach people how to do it the right way. And it is from that they can teach their children how to do it properly. It will teach them how to cook better and healthier at home.
Wolfgang Puck
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Most seasonings are based on family tradition.
Wolfgang Puck
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It is going to have healthy food and exercise mixed together. With smaller portions, and more exercise, you live a better life.
Wolfgang Puck
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Thirty-five years ago, being a cook was the same as being a used-car salesman.
Wolfgang Puck
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I think the time of the formal dinners is over.
Wolfgang Puck
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When you have made as many mistakes as I have, then you can be as good as me.
Wolfgang Puck
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I think it's really important to keep on staying motivated.
Wolfgang Puck
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I grew up so poor in Austria that we never took a vacation with my family.
Wolfgang Puck
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The most important thing for me is to really buy the best ingredient.
Wolfgang Puck