Ice cubes sell more alcohol for the distilling industry than sexy models in cheesecake poses.

Subliminal perception is a subject that virtually no one wants to believe exists, and -- if it does exist -- they much less believe that it has any practical application. . . . The techniques are in widespread use by media, advertising and public relations agencies, industrial and commercial corporations, and by the Federal government itself.

It is quite possible that societies - much like individuals - collectively repress information, concepts, and ideas which would produce high anxiety levels if dealt with consciously.

Merchandisers, by embedding subliminal trigger devices in media, are able to evoke a strong emotional relationship between, say, a product perceived in an advertisement weeks before and the strongest of all emotional stimuli - love (sex) and death.

Ice cubes likely sell more alcohol for the distilling industry than attractive models in cheesecake poses. The inconspicuous ice cubes often hide the invisible sell - invisible, that is, to the conscious mind.

As an individual becomes aware of subliminal phenomena, the shock may cause him some initial physical or emotional discomfort - possibly even concern over his sanity.