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Keep your paragraphs short. Writing is visual - it catches the eye before it has a chance to catch the brain.

William Zinsser

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William Zinsser
Age: 92 †
Born: 1922
Born: October 7
Died: 2015
Died: May 12
Journalist
Literary Critic
Writer
New York City
New York
William Knowlton Zinsser
Catch
Short
Brain
Chance
Paragraphs
Eye
Catches
Keep
Paragraph
Writing
Visuals
Visual

More quotes by William Zinsser

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Writing is such lonely work that I try to keep myself cheered up. If something strikes me as funny in the act of writing, I throw it in just to amuse myself. If I think it's funny I assume a few other people will find it funny, and that seems to me to be a good day's work.
William Zinsser
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Thought is action in rehearsal.
William Zinsser
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Get people talking. Learn to ask questions that will elicit answers about what is most interesting or vivid in their lives. Nothing so animates writing as someone telling what he thinks or what he does - in his own words. His own words will always be better than your words, even if you are the most elegant stylist in the land.
William Zinsser
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Clutter is the official language used by corporations to hide their mistakes.
William Zinsser
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Writing is thinking on paper. Anyone who thinks clearly should be able to write clearly-about any subject at all.
William Zinsser
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Many writers are paralyzed by the thought that they are competing with everybody else who is trying to write and presumably doing it better.... Forget the competition and go at your own pace. Your only contest is with yourself.
William Zinsser
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Readers must be given room to bring their own emotions to a piece so crammed with emotional content the writer must tenaciously resist explaining why the material is so moving.
William Zinsser
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You learn to write by writing.
William Zinsser
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Memoir isn't the summary of a life it's a window into a life, very much like a photograph in its selective composition. It may look like a casual and even random calling up of bygone events. It's not it's a deliberate construction.
William Zinsser
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The sound of the bat is the music of spring training.
William Zinsser
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Every time you look at a blank piece of paper, you're doing something new. You have to step onto that blank territory and remind yourself the sky didn't fall in the last time you wrote. Writing is a question of overcoming your fears-and everybody has them.
William Zinsser
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Don't be kind of bold. Be bold.
William Zinsser
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Most writers sow adjectives almost unconsciously into the soil of their prose to make it more lush and pretty. The sentences become longer and longer as they fill up with stately elms and graceful boughs and frisky kittens and sleepy lagoons.
William Zinsser
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People and places are the twin pillars on which most nonfiction is built. Every human event happens somewhere, and the reader wants to know what that somewhere was like.
William Zinsser
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Write about small, self-contained incidents that are still vivid in your memory. If you remember them, it's because they contain a larger truth that your readers will recognize in their own lives. Think small and you'll wind up finding the big themes in your family saga.
William Zinsser
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I almost always urge people to write in the first person. ... Writing is an act of ego and you might as well admit it.
William Zinsser
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You can solve most of your writing problems if you stop after every sentence and ask: what does the reader need to know next?
William Zinsser
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Writing and learning and thinking are the same process.
William Zinsser
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Ultimately the product that any writer has to sell is not the subject being written about, but who he or she is.
William Zinsser
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Hard writing makes easy reading. Easy writing makes hard reading.
William Zinsser