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Good writing has an aliveness that keeps the reader reading from one paragraph to the next, and it's not a question of gimmicks to personalize the author.

William Zinsser

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William Zinsser
Age: 92 †
Born: 1922
Born: October 7
Died: 2015
Died: May 12
Journalist
Literary Critic
Writer
New York City
New York
William Knowlton Zinsser
Next
Aliveness
Writing
Gimmicks
Good
Paragraph
Author
Keeps
Reader
Question
Reading
Personalize

More quotes by William Zinsser

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I almost always urge people to write in the first person. ... Writing is an act of ego and you might as well admit it.
William Zinsser
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No one has something original or important to say will willing we run the risk of being misunderstood people who write obscurely are either unskilled in writing or up to mischief
William Zinsser
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One of the saddest sentences I know is I wish I had asked my mother about that. Or my father. Or my grandmother. Or my grandfather. As every parent knows, our children are not as fascinated by our fascinating lives as we are.
William Zinsser
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Good writers are visible just behind their words.
William Zinsser
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Get people talking. Learn to ask questions that will elicit answers about what is most interesting or vivid in their lives. Nothing so animates writing as someone telling what he thinks or what he does - in his own words. His own words will always be better than your words, even if you are the most elegant stylist in the land.
William Zinsser
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Memoir isn't the summary of a life it's a window into a life, very much like a photograph in its selective composition. It may look like a casual and even random calling up of bygone events. It's not it's a deliberate construction.
William Zinsser
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Writers are the custodians of memory, and that's what this chapter is about: how to leave some kind of record of your life and of the family you were born into.
William Zinsser
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Don't try to guess what sort of thing editors want to publish or what you think the country is in a mood to read. Editors and readers don't know what they want to read until they read it. Besides, they're always looking for something new.
William Zinsser
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Clutter is the official language used by corporations to hide their mistakes.
William Zinsser
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What I want to do is to make people laugh so that they'll see things seriously.
William Zinsser
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There's no subject you don't have permission to write about. Students often avoid subjects close to their heart ... because they assume that their teachers will regard those topics as 'stupid.' No area of life is stupid to someone who takes it seriously. If you follow your affections you will write well and will engage your readers.
William Zinsser
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Decide what you want to do. Then decide to do it. Then do it.
William Zinsser
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Many writers are paralyzed by the thought that they are competing with everybody else who is trying to write and presumably doing it better.... Forget the competition and go at your own pace. Your only contest is with yourself.
William Zinsser
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One of underestimated tasks in nonfiction writing is to impose narrative shape on an unwieldy mass of material.
William Zinsser
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Scholarship hath no fury like that of a language purist faced with sludge.
William Zinsser
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Nobody told all the new e-mail writers that the essence of writing is rewriting. Just because they are writing with ease and enjoyment doesn't mean they are writing well.
William Zinsser
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Although the frankfurter originated in Frankfurt, Germany, we have long since made it our own, a twin pillar of democracy along with Mom's apple pie. In fact, now that Mom's apple pie comes frozen and baked by somebody who isn't Mom, the hot dog stands alone. What it symbolizes remains pure, even if what it contains does not.
William Zinsser
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Writing is no respecter of blueprints.
William Zinsser
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Clutter is the disease of American writing. We are a society strangling in unnecessary words, circular constructions, pompous frills, and meaningless jargon.
William Zinsser
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Four basic premises of writing: clarity, brevity, simplicity, and humanity.
William Zinsser