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Abraham Lincoln and Winston Churchill rode to glory on the back of the strong declarative sentence.

William Zinsser

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William Zinsser
Age: 92 †
Born: 1922
Born: October 7
Died: 2015
Died: May 12
Journalist
Literary Critic
Writer
New York City
New York
William Knowlton Zinsser
Glory
Declarative
Strong
Winston
Back
Rode
Churchill
Abraham
Lincoln
Sentence
Sentences

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Writing is a craft not an art.
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Dare to tell the smallest of stories if you want to generate large emotions.
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One of the saddest sentences I know is I wish I had asked my mother about that. Or my father. Or my grandmother. Or my grandfather. As every parent knows, our children are not as fascinated by our fascinating lives as we are.
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The most important sentence in any article is the first one. If it doesn't induce the reader to proceed to the second sentence, your article is dead. And if the second sentence doesn't induce him to continue to the third sentence, it's equally dead.
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Good writing is lean and confident.
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Writing improves in direct ratio to the things we can keep out of it that shouldn't be there.
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A writer will do anything to avoid the act of writing.
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Writing is thinking on paper.
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Clutter is the official language used by corporations to hide their mistakes.
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All writing is ultimately a question of solving a problem.
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The game is won or lost on hundreds of small details.
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Although the frankfurter originated in Frankfurt, Germany, we have long since made it our own, a twin pillar of democracy along with Mom's apple pie. In fact, now that Mom's apple pie comes frozen and baked by somebody who isn't Mom, the hot dog stands alone. What it symbolizes remains pure, even if what it contains does not.
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Don’t try to visualize the great mass audience. There is no such audience—every reader is a different person.
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Fighting clutter is like fighting weeds-the writer is always slightly behind.
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Don't hedge your prose with little timidities. Good writing is lean and confident. . . . Every little qualifier whittles away some fraction of the reader's trust. Readers want a writer who believes in himself and in what he is saying. Don't diminish that belief. Don't be kind of bold. Be bold.
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When you're ready to stop, stop. If you have presented all the facts and made the point you want to make, look for the nearest exit.
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There are all kinds of writers and all kinds of methods, and any method that helps you to say what you want to say is the right method for you.
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Good writing has an aliveness that keeps the reader reading from one paragraph to the next, and it's not a question of gimmicks to personalize the author.
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You can solve most of your writing problems if you stop after every sentence and ask: what does the reader need to know next?
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I think a sentence is a fine thing to put a preposition at the end of.
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