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It's a fitting irony that under Richard Nixon launder became a dirty word.

William Zinsser

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William Zinsser
Age: 92 †
Born: 1922
Born: October 7
Died: 2015
Died: May 12
Journalist
Literary Critic
Writer
New York City
New York
William Knowlton Zinsser
Irony
Dirty
Became
Word
Nixon
Sarcasm
Richard
Fitting
Sarcastic

More quotes by William Zinsser

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Writing is hard work.
William Zinsser
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Readers must be given room to bring their own emotions to a piece so crammed with emotional content the writer must tenaciously resist explaining why the material is so moving.
William Zinsser
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Dare to tell the smallest of stories if you want to generate large emotions.
William Zinsser
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Never say anything in writing that you wouldn't comfortably say in conversation. Be yourself when you write. If you're not a person who says 'indeed' or 'moreover,' or who calls someone an individual ('he's a fine individual'), please don't write it.
William Zinsser
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Rewriting is the essence of writing well - where the game is won or lost.
William Zinsser
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Motivation clears the head faster than a nasal spray.
William Zinsser
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If the nails are weak, your house will collapse. If your verbs are weak and your syntax is rickety, your sentences will fall apart.
William Zinsser
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If a good word already exists, there is no need to invent something painful.
William Zinsser
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Also bear in mind, when you're choosing your words and stringing them together, how they sound. This may seem absurd: readers read with their eyes. But in fact they hear what they are reading far more than you realize.
William Zinsser
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The best way to learn to write is to study the work of the men and women who are doing the kind of writing you want to do.
William Zinsser
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Memoir isn't the summary of a life it's a window into a life, very much like a photograph in its selective composition. It may look like a casual and even random calling up of bygone events. It's not it's a deliberate construction.
William Zinsser
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Writing is linear and sequential Sentence B must follow Sentence A, and Sentence C must follow Sentence B, and eventually you get to Sentence Z. The hard part of writing isn't the writing it's the thinking. You can solve most of your writing problems if you stop after every sentence and ask: What does the reader need to know next?
William Zinsser
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Writing is such lonely work that I try to keep myself cheered up. If something strikes me as funny in the act of writing, I throw it in just to amuse myself. If I think it's funny I assume a few other people will find it funny, and that seems to me to be a good day's work.
William Zinsser
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The most important sentence in any article is the first one. If it doesn't induce the reader to proceed to the second sentence, your article is dead. And if the second sentence doesn't induce him to continue to the third sentence, it's equally dead.
William Zinsser
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Most writers sow adjectives almost unconsciously into the soil of their prose to make it more lush and pretty. The sentences become longer and longer as they fill up with stately elms and graceful boughs and frisky kittens and sleepy lagoons.
William Zinsser
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Never forget that you are practicing a craft with certain principles.
William Zinsser
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Nobody told all the new e-mail writers that the essence of writing is rewriting. Just because they are writing with ease and enjoyment doesn't mean they are writing well.
William Zinsser
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A simple [writing] style is the result of very hard work.
William Zinsser
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Don't hedge your prose with little timidities. Good writing is lean and confident. . . . Every little qualifier whittles away some fraction of the reader's trust. Readers want a writer who believes in himself and in what he is saying. Don't diminish that belief. Don't be kind of bold. Be bold.
William Zinsser
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Although the frankfurter originated in Frankfurt, Germany, we have long since made it our own, a twin pillar of democracy along with Mom's apple pie. In fact, now that Mom's apple pie comes frozen and baked by somebody who isn't Mom, the hot dog stands alone. What it symbolizes remains pure, even if what it contains does not.
William Zinsser