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If a good word already exists, there is no need to invent something painful.

William Zinsser

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William Zinsser
Age: 92 †
Born: 1922
Born: October 7
Died: 2015
Died: May 12
Journalist
Literary Critic
Writer
New York City
New York
William Knowlton Zinsser
Painful
Already
Word
Need
Needs
Something
Good
Invent
Exists

More quotes by William Zinsser

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Rewriting is the essence of writing well: it's where the game is won or lost. The idea is hard to accept. We all have emotional equity in our first draft we can't believe that it wasn't born perfect. But the odds are close to 100 percent that it wasn't.
William Zinsser
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Writing is hard work. A clear sentence is no accident. Very few sentences come out right the first time, or even the third time. Remember this in moments of despair. If you find that writing is hard, it's because it is hard. It's one of the hardest things that people do
William Zinsser
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Few people realize how badly they write. Nobody has shown them how much excess or murkiness has crept into their style.
William Zinsser
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You learn to write by writing.
William Zinsser
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There's not much to be said about the period except that most writers don't reach it soon enough.
William Zinsser
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Don’t try to visualize the great mass audience. There is no such audience—every reader is a different person.
William Zinsser
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Writing is hard work.
William Zinsser
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Noise is the typographical error and the poorly designed page...Ambiguity is noise. Redundancy is noise. Misuse of words is noise. Vagueness is noise. Jargon is noise.
William Zinsser
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The most important sentence in any article is the first one. If it doesn't induce the reader to proceed to the second sentence, your article is dead. And if the second sentence doesn't induce him to continue to the third sentence, it's equally dead.
William Zinsser
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I think a sentence is a fine thing to put a preposition at the end of.
William Zinsser
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Writing is learned by imitation. If anyone asked me how I learned to write, I'd say I learned by reading the men and women who were doing the kind of writing I wanted to do and trying to figure out how they did it.
William Zinsser
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Don't try to guess what sort of thing editors want to publish or what you think the country is in a mood to read. Editors and readers don't know what they want to read until they read it. Besides, they're always looking for something new.
William Zinsser
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Never say anything in writing that you wouldn't comfortably say in conversation. Be yourself when you write. If you're not a person who says 'indeed' or 'moreover,' or who calls someone an individual ('he's a fine individual'), please don't write it.
William Zinsser
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Get people talking. Learn to ask questions that will elicit answers about what is most interesting or vivid in their lives. Nothing so animates writing as someone telling what he thinks or what he does - in his own words. His own words will always be better than your words, even if you are the most elegant stylist in the land.
William Zinsser
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Good writing has an aliveness that keeps the reader reading from one paragraph to the next, and it's not a question of gimmicks to personalize the author.
William Zinsser
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Never hesitate to imitate another writer. Imitation is part of the creative process for anyone learning an art or a craft. Bach and Picasso didn't spring full-blown as Bach or Picasso they needed models. This is especially true of writing.
William Zinsser
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Never let anything go out into the world that you don't understand.
William Zinsser
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What I want to do is to make people laugh so that they'll see things seriously.
William Zinsser
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Decide what you want to do. Then decide to do it. Then do it.
William Zinsser
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If writing seems hard, it's because it is hard. It's one of the hardest things people do.
William Zinsser