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Every successful piece of nonfiction should leave the reader with one provocative thought that he or she didn't have before. Not two thoughts, or five - just one. So decide what single point you want to leave in the reader's mind.
William Zinsser
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William Zinsser
Age: 92 †
Born: 1922
Born: October 7
Died: 2015
Died: May 12
Journalist
Literary Critic
Writer
New York City
New York
William Knowlton Zinsser
Mind
Leave
Provocative
Successful
Nonfiction
Five
Decide
Point
Piece
Didn
Reader
Two
Thoughts
Thought
Pieces
Every
Single
More quotes by William Zinsser
You learn to write by writing.
William Zinsser
Writing is thinking on paper. Anyone who thinks clearly should be able to write clearly-about any subject at all.
William Zinsser
When you're ready to stop, stop. If you have presented all the facts and made the point you want to make, look for the nearest exit.
William Zinsser
Thought is action in rehearsal.
William Zinsser
Write about small, self-contained incidents that are still vivid in your memory. If you remember them, it's because they contain a larger truth that your readers will recognize in their own lives. Think small and you'll wind up finding the big themes in your family saga.
William Zinsser
Few people realize how badly they write. Nobody has shown them how much excess or murkiness has crept into their style.
William Zinsser
My four articles of faith: clarity, simplicity, brevity and humanity.
William Zinsser
Don't hedge your prose with little timidities. Good writing is lean and confident. . . . Every little qualifier whittles away some fraction of the reader's trust. Readers want a writer who believes in himself and in what he is saying. Don't diminish that belief. Don't be kind of bold. Be bold.
William Zinsser
Get people talking. Learn to ask questions that will elicit answers about what is most interesting or vivid in their lives. Nothing so animates writing as someone telling what he thinks or what he does - in his own words. His own words will always be better than your words, even if you are the most elegant stylist in the land.
William Zinsser
Avoid the ecstatic adjectives that occupy such disproportionate space in every critic's quiver - words like enthralling and luminous.
William Zinsser
Clutter is the disease of American writing. We are a society strangling in unnecessary words, circular constructions, pompous frills, and meaningless jargon.
William Zinsser
Writing is hard work. A clear sentence is no accident. Very few sentences come out right the first time, or even the third time. Remember this in moments of despair. If you find that writing is hard, it's because it is hard. It's one of the hardest things that people do
William Zinsser
Writing is learned by imitation. If anyone asked me how I learned to write, I'd say I learned by reading the men and women who were doing the kind of writing I wanted to do and trying to figure out how they did it.
William Zinsser
A clear sentence is no accident.
William Zinsser
I almost always urge people to write in the first person. ... Writing is an act of ego and you might as well admit it.
William Zinsser
The most important sentence in any article is the first one. If it doesn't induce the reader to proceed to the second sentence, your article is dead. And if the second sentence doesn't induce him to continue to the third sentence, it's equally dead.
William Zinsser
The best way to learn to write is to study the work of the men and women who are doing the kind of writing you want to do.
William Zinsser
A writer will do anything to avoid the act of writing.
William Zinsser
Today the outlandish becomes routine overnight. The humorist is trying to say that it's still outlandish.
William Zinsser
No one has something original or important to say will willing we run the risk of being misunderstood people who write obscurely are either unskilled in writing or up to mischief
William Zinsser