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Thought is action in rehearsal.
William Zinsser
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William Zinsser
Age: 92 †
Born: 1922
Born: October 7
Died: 2015
Died: May 12
Journalist
Literary Critic
Writer
New York City
New York
William Knowlton Zinsser
Thought
Thinking
Rehearsal
Psychology
Meditation
Positive
Action
More quotes by William Zinsser
The most important sentence in any article is the first one. If it doesn't induce the reader to proceed to the second sentence, your article is dead. And if the second sentence doesn't induce him to continue to the third sentence, it's equally dead.
William Zinsser
Don’t try to visualize the great mass audience. There is no such audience—every reader is a different person.
William Zinsser
Keep your paragraphs short. Writing is visual - it catches the eye before it has a chance to catch the brain.
William Zinsser
When you're ready to stop, stop. If you have presented all the facts and made the point you want to make, look for the nearest exit.
William Zinsser
There's no sentence that's too short in the eyes of God.
William Zinsser
Noise is the typographical error and the poorly designed page...Ambiguity is noise. Redundancy is noise. Misuse of words is noise. Vagueness is noise. Jargon is noise.
William Zinsser
Be wary of security as a goal. It may often look like life's best prize. Usually it's not.
William Zinsser
Most writers sow adjectives almost unconsciously into the soil of their prose to make it more lush and pretty. The sentences become longer and longer as they fill up with stately elms and graceful boughs and frisky kittens and sleepy lagoons.
William Zinsser
A clear sentence is no accident.
William Zinsser
Much of my writing has taken the form of a pilgrimage: to sacred places that represent the best of America, to musicians and other artists who represent the best of their art.
William Zinsser
Don't try to guess what sort of thing editors want to publish or what you think the country is in a mood to read. Editors and readers don't know what they want to read until they read it. Besides, they're always looking for something new.
William Zinsser
Memoir isn't the summary of a life it's a window into a life, very much like a photograph in its selective composition. It may look like a casual and even random calling up of bygone events. It's not it's a deliberate construction.
William Zinsser
Memoir is the art of inventing the truth.
William Zinsser
All writers should strive to deliver something fresh-something editors or readers won't know they want until they see it.
William Zinsser
Don’t say you were a bit confused and sort of tired and a little depressed and somewhat annoyed. Be tired. Be confused. Be depressed. Be annoyed. Don’t hedge your prose with little timidities. Good writing is lean and confident.
William Zinsser
Many of us were taught that no sentence should begin with but. If that's what you learned, unlearn it - there's no stronger word at the start. It announces a total contrast with what has gone before, and the reader is thereby primed for the change.
William Zinsser
Writing is not a special language that belongs to a few sensitive souls who have a 'gift for words'. Writing is the logical arrangement of thought. Anyone who thinks clearly should be able to write clearly---about any subject at all.
William Zinsser
Many writers are paralyzed by the thought that they are competing with everybody else who is trying to write and presumably doing it better.... Forget the competition and go at your own pace. Your only contest is with yourself.
William Zinsser
Writing is learned by imitation. If anyone asked me how I learned to write, I'd say I learned by reading the men and women who were doing the kind of writing I wanted to do and trying to figure out how they did it.
William Zinsser
Avoid the ecstatic adjectives that occupy such disproportionate space in every critic's quiver - words like enthralling and luminous.
William Zinsser
