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Don’t try to visualize the great mass audience. There is no such audience—every reader is a different person.

William Zinsser

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William Zinsser
Age: 92 †
Born: 1922
Born: October 7
Died: 2015
Died: May 12
Journalist
Literary Critic
Writer
New York City
New York
William Knowlton Zinsser
Writing
Visualize
Trying
Mass
Every
Reader
Life
Audience
Persons
Person
Great
Different

More quotes by William Zinsser

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Never say anything in writing that you wouldn't comfortably say in conversation. Be yourself when you write. If you're not a person who says 'indeed' or 'moreover,' or who calls someone an individual ('he's a fine individual'), please don't write it.
William Zinsser
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There are all kinds of writers and all kinds of methods, and any method that helps you to say what you want to say is the right method for you.
William Zinsser
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A writer will do anything to avoid the act of writing.
William Zinsser
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Don't be kind of bold. Be bold.
William Zinsser
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Rewriting is the essence of writing well - where the game is won or lost.
William Zinsser
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Don’t say you were a bit confused and sort of tired and a little depressed and somewhat annoyed. Be tired. Be confused. Be depressed. Be annoyed. Don’t hedge your prose with little timidities. Good writing is lean and confident.
William Zinsser
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To defend what you've written is a sign that you are alive.
William Zinsser
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Write about small, self-contained incidents that are still vivid in your memory. If you remember them, it's because they contain a larger truth that your readers will recognize in their own lives. Think small and you'll wind up finding the big themes in your family saga.
William Zinsser
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Good writers are visible just behind their words.
William Zinsser
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Good writing has an aliveness that keeps the reader reading from one paragraph to the next, and it's not a question of gimmicks to personalize the author.
William Zinsser
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Ultimately the product that any writer has to sell is not the subject being written about, but who he or she is.
William Zinsser
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Don't hedge your prose with little timidities. Good writing is lean and confident. . . . Every little qualifier whittles away some fraction of the reader's trust. Readers want a writer who believes in himself and in what he is saying. Don't diminish that belief. Don't be kind of bold. Be bold.
William Zinsser
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You'll never make your mark as a writer unless you develop a respect for words and a curiosity about their shades of meaning that is almost obsessive. The English language is rich in strong and supple words. Take the time to root around and find the ones you want
William Zinsser
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Scholarship hath no fury like that of a language purist faced with sludge.
William Zinsser
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Writing is no respecter of blueprints.
William Zinsser
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Journalism is writing that first appears in any periodic journal.
William Zinsser
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You can solve most of your writing problems if you stop after every sentence and ask: what does the reader need to know next?
William Zinsser
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Writers can write to affirm and to celebrate, or they can write to debunk and destroy the choice is ours.
William Zinsser
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A writer is obviously at his most natural and relaxed when he writes in the first person. Writing is a personal transaction between two people, conducted on paper, and the transaction will go well to the extent that it retains its humanity.
William Zinsser
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I try to make what I have written tighter, stronger and more precise, eliminating every element that's not doing useful work. Then I go over it once more, reading it aloud, and am always amazed at how much clutter can still be cut.
William Zinsser