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I have no interest in teaching writers how to sell. I want to teach them how to write. If the process is sound, the product will take care of itself, and sales are likely to follow.
William Zinsser
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William Zinsser
Age: 92 †
Born: 1922
Born: October 7
Died: 2015
Died: May 12
Journalist
Literary Critic
Writer
New York City
New York
William Knowlton Zinsser
Teach
Sell
Interest
Sells
Sound
Product
Process
Likely
Write
Writers
Care
Products
Take
Follow
Writing
Teaching
Sales
More quotes by William Zinsser
Thought is action in rehearsal.
William Zinsser
Writing and learning and thinking are the same process.
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Writing is thinking on paper. Anyone who thinks clearly should be able to write clearly-about any subject at all.
William Zinsser
If you lose the dullards back in the dust, that's where they belong. You don't want them anyway.
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Writing improves in direct ratio to the things we can keep out of it that shouldn't be there.
William Zinsser
A writer is always working.
William Zinsser
Be wary of security as a goal. It may often look like life's best prize. Usually it's not.
William Zinsser
Writing is linear and sequential Sentence B must follow Sentence A, and Sentence C must follow Sentence B, and eventually you get to Sentence Z. The hard part of writing isn't the writing it's the thinking. You can solve most of your writing problems if you stop after every sentence and ask: What does the reader need to know next?
William Zinsser
Writing wasn't easy and wasn't fun. It was hard and lonely, and the words seldom just flowed.
William Zinsser
My four articles of faith: clarity, simplicity, brevity and humanity.
William Zinsser
The sound of the bat is the music of spring training.
William Zinsser
People read with their ears, whether they know it or not.
William Zinsser
Don't be kind of bold. Be bold.
William Zinsser
Eloquence invites us to bring some part of ourselves to the transaction.
William Zinsser
If writing seems hard, it's because it is hard. It's one of the hardest things people do.
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Writing is hard work.
William Zinsser
Every time you look at a blank piece of paper, you're doing something new. You have to step onto that blank territory and remind yourself the sky didn't fall in the last time you wrote. Writing is a question of overcoming your fears-and everybody has them.
William Zinsser
Nobody becomes Tom Wolfe overnight, not even Tom Wolfe.
William Zinsser
The most important sentence in any article is the first one. If it doesn't induce the reader to proceed to the second sentence, your article is dead. And if the second sentence doesn't induce him to continue to the third sentence, it's equally dead.
William Zinsser
Clutter is the disease of American writing.
William Zinsser
