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I have no interest in teaching writers how to sell. I want to teach them how to write. If the process is sound, the product will take care of itself, and sales are likely to follow.

William Zinsser

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William Zinsser
Age: 92 †
Born: 1922
Born: October 7
Died: 2015
Died: May 12
Journalist
Literary Critic
Writer
New York City
New York
William Knowlton Zinsser
Process
Likely
Write
Writers
Care
Products
Take
Follow
Writing
Teaching
Sales
Teach
Sell
Interest
Sells
Sound
Product

More quotes by William Zinsser

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Writing improves in direct ratio to the things we can keep out of it that shouldn't be there.
William Zinsser
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Noise is the typographical error and the poorly designed page...Ambiguity is noise. Redundancy is noise. Misuse of words is noise. Vagueness is noise. Jargon is noise.
William Zinsser
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It's a fitting irony that under Richard Nixon launder became a dirty word.
William Zinsser
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You'll never make your mark as a writer unless you develop a respect for words and a curiosity about their shades of meaning that is almost obsessive. The English language is rich in strong and supple words. Take the time to root around and find the ones you want
William Zinsser
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The most important sentence in any article is the first one. If it doesn't induce the reader to proceed to the second sentence, your article is dead. And if the second sentence doesn't induce him to continue to the third sentence, it's equally dead.
William Zinsser
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A writer will do anything to avoid the act of writing.
William Zinsser
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If the nails are weak, your house will collapse. If your verbs are weak and your syntax is rickety, your sentences will fall apart.
William Zinsser
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I think a sentence is a fine thing to put a preposition at the end of.
William Zinsser
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Even a poor translator couldn't kill a style that moves with such narrative clarity.
William Zinsser
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Finding a voice that your readers will enjoy is largely a matter of taste. Saying that isn't much help-taste is a quality so intangible that it can't even be defined. But we know it when we meet it.
William Zinsser
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Most writers sow adjectives almost unconsciously into the soil of their prose to make it more lush and pretty. The sentences become longer and longer as they fill up with stately elms and graceful boughs and frisky kittens and sleepy lagoons.
William Zinsser
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Writing is linear and sequential Sentence B must follow Sentence A, and Sentence C must follow Sentence B, and eventually you get to Sentence Z. The hard part of writing isn't the writing it's the thinking. You can solve most of your writing problems if you stop after every sentence and ask: What does the reader need to know next?
William Zinsser
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To write a good memoir you must become the editor of your own life, imposing on an untidy sprawl of half-remembered events a narrative shape and an organizing idea. Memoir is the art of inventing the truth.
William Zinsser
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Much of my writing has taken the form of a pilgrimage: to sacred places that represent the best of America, to musicians and other artists who represent the best of their art.
William Zinsser
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Writing is not a special language that belongs to a few sensitive souls who have a 'gift for words'. Writing is the logical arrangement of thought. Anyone who thinks clearly should be able to write clearly---about any subject at all.
William Zinsser
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But nothing has replaced the writer. He or she is still stuck with the same old job of saying something that other people will want to read.
William Zinsser
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Rewriting is the essence of writing well: it's where the game is won or lost. The idea is hard to accept. We all have emotional equity in our first draft we can't believe that it wasn't born perfect. But the odds are close to 100 percent that it wasn't.
William Zinsser
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Writing is such lonely work that I try to keep myself cheered up. If something strikes me as funny in the act of writing, I throw it in just to amuse myself. If I think it's funny I assume a few other people will find it funny, and that seems to me to be a good day's work.
William Zinsser
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The writers job is like solving a puzzle, and finally arriving at a solution is a tremendous satisfaction.
William Zinsser
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Probably every subject is interesting if an avenue into it can be found that has humanity and that an ordinary person can follow.
William Zinsser