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Instead of announcing what you are about to tell is interesting, make it so.
William Strunk, Jr.
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William Strunk, Jr.
Age: 77 †
Born: 1869
Born: July 1
Died: 1946
Died: September 26
Professor
Writer
Cincinnati
Ohio
Writing
Make
Announcing
Instead
Interesting
Tell
More quotes by William Strunk, Jr.
Every writer, by the way he uses the language, reveals something of his spirit, his habits, his capacities, his bias....Avoid the elaborate, the pretentious, the coy, and the cute. Do not be tempted by a twenty-dollar word when there is a ten-center handy, ready and able.
William Strunk, Jr.
Rewrite and revise. Do not be afraid to seize what you have and cut it to ribbons ... Good writing means good revising.
William Strunk, Jr.
To air one's views gratuitously, is to imply that the demand for them is brisk.
William Strunk, Jr.
The approach to style is by way of plainness, simplicity, orderliness, sincerity.
William Strunk, Jr.
The situation is perilous, but there is still one chance of escape.
William Strunk, Jr.
Rich, ornate prose is hard to digest, generally unwholesome, and sometimes nauseating.
William Strunk, Jr.
Make definite assertions. Avoid tame, colorless, hesitating, non-committal language.
William Strunk, Jr.
Never call a stomach a tummy without good reason.
William Strunk, Jr.
To acquire style, begin by affecting none.
William Strunk, Jr.
In exposition and in argument, the writer must likewise never lose his hold upon the concrete and even when he is dealing with general principles, he must furnish particular instances of their application.
William Strunk, Jr.
Vigorous writing is concise.
William Strunk, Jr.
...when a sentence is made stronger, it usually becomes shorter. Thus, brevity is a by-product of vigor.
William Strunk, Jr.
It is worse to be irresolute than to be wrong.
William Strunk, Jr.
A drawing should have no unnecessary lines and a machine no unnecessary parts.
William Strunk, Jr.
Opinions scattered indiscriminately about leave the mark of egotism.
William Strunk, Jr.
Remember, it is no sign of weakness or defeat that your manuscript ends up in need of major surgery. This is a common occurrence in all writing, and among the best writers.
William Strunk, Jr.
The adjective hasn't been built that can pull a weak or inaccurate noun out of a tight place.
William Strunk, Jr.
The surest way to arouse and hold the attention of the reader is by being specific, definitive, and concrete. The greatest writers - Homer, Dante, Shakespeare - are effective largely because they deal in particulars and report the details that matter. Their words call up pictures.
William Strunk, Jr.
If you use a colloquialism or a slang word or phrase, simply use it do not draw attention to it by enclosing it in quotation marks. To do so is to put on airs, as though you were inviting the reader to join you in a select society of those who know better.
William Strunk, Jr.
A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts.
William Strunk, Jr.
