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We are not a green standard, we are a quality standard. We're different, we're multi dimensional.

William McDonough

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William McDonough
Age: 73
Born: 1951
Born: February 20
Architect
Designer
Environmentalist
Writer
Tōkyō
William Andrews McDonough
Multi
Dimensional
Standard
Standards
Green
Quality
Different

More quotes by William McDonough

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We celebrate the cherry tree not for its efficiency but for its effectiveness - and for its beauty. Its materials are in constant flow, and all those thousands of useless cherry blossoms look gorgeous. Then they fall to the ground and become soil again, so there's no problem
William McDonough
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If design is the first signal of human intention.
William McDonough
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And to use something as elegant as a tree? Imagine this design assignment: Design something that makes oxygen, sequesters carbon, fixes nitrogen, distills water, makes complex sugars and foods, changes colors with the seasons, and self-replicates. and then why don't we knock that down and write on it?
William McDonough
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It's going to sound strange probably. But I really like Frank Gehry's works.
William McDonough
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I'd rather have that dialogue right now than only the other one, which is starting at such a basic level, that we start rearranging stuff on the Titanic, trying to be less bad with ordinary stuff.
William McDonough
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Our goal is a delightfully diverse, safe, healthy, and just world, with clean air, water, soil and power – economically, equitably, ecologically and elegantly enjoyed.
William McDonough
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Our concept of eco-effectiveness means working on the right things - on the right products and services and systems - instead of making the wrong things less bad. Once you are doing the right things, then doing them right, with the help of efficiency among other tools, makes perfect sense.
William McDonough
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Design is inherently optimistic. That is its power.
William McDonough
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I can't imagine something being beautiful at this point in history if it's destroying the planet or causing children to get sick. How can anything be beautiful if it's not ecologically intelligent at this point?
William McDonough
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The Stone Age did not end because humans ran out of stones. It ended because it was time for a re-think about how we live.
William McDonough
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Designing renders visible our hopes and dreams. It is the first signal of human intentions.
William McDonough
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The eco-effective future of industry is a world of abundance that celebrates the use and consumption of products and materials that are, in effect, nutritious - as safe, effective, and delightful as a cherry tree.
William McDonough
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The surest way to heal an eco-system is to connect it to more of itself.
William McDonough
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So when you see a regulation against lead, because lead is a bad in a regulators mind, what does that mean? You are not telling us what is good, you are just tell us what you don't want, not what you do want.
William McDonough
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Imagine walking into a grocery there is a jar sitting there with a lid on it saying it's not carbon. That is ridiculous. It's an empty jar.
William McDonough
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Honor commerce as the engine of change.
William McDonough
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How do we love all the children of all species for all time?
William McDonough
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I just think it is so delightful to see people, let their elbows free. I think the exuberance of it all is really exciting to me. It's a signal of the abundance of diversity and creative expression.
William McDonough
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Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.
William McDonough
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We realized we don't have an invention, that's why we gave it away.
William McDonough